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Expert Profile

Bjorn Hanson, B.A., M.B.A., Ph.D.
clinical associate professor of Hospitality and Tourism Management, >NYU Preston Robert Tisch Center for Hospitality, Tourism, and Sports Management

Bjorn Hanson is a hospitality and travel researcher widely respected for his industry forecasts and for having created econometric models that transformed business analysis in the field.

Prior to joining NYU-SCPS, he held the position of global industry leader, hospitality and leisure, at PricewaterhouseCoopers LLP.  Currently the chair of the Tisch Center’s Advisory Board of industry leaders, Hanson has taught in the program as a guest lecturer and adjunct professor for 16 years. He began his tenure at PricewaterhouseCoopers in 1990. He founded the firm's hospitality and leisure practice and has held various positions at PwC, including: national industry chairman for the hospitality industries, national service line director for hospitality consulting, national industry chairman for real estate, real estate service line director, and national director of appraisal services. Prior to joining PricewaterhouseCoopers, Hanson was a managing director with two Wall Street firms where he led banking and research departments for lodging and gaming.

Areas of Expertise:

• Trends in Hospitality and Travel
• Lodging
• Gaming
• Leisure

Recent Publications and Research:

Hanson is an author and frequent speaker who has been quoted in almost every major business periodical and industry journal, including Time, Newsweek, Forbes, Fortune, US News & World Report, Financial Times, The Wall Street Journal (US, European and Asian editions), Barron's, and The New York Times. He has appeared numerous times on CNN, CNBC, FOX, WCBS, PBS, the Today Show, and media outlets. Hanson has published chapters in all four editions of HOTEL INVESTMENTS and has been named one of  the “25 Most Influential People in the Meetings Industry” by Meeting News, one of 75 industry leaders in Lodging magazine’s “Profiles in Leadership,” and as "One of the 33 Most Influential People in the Travel Industry" by Travel Weekly.

• Corporate Hotel Negotiations: An Early Indicator of 2009