Expert Profile
Dorothy Durkin, B.A., M.A.
associate dean, Strategic Development, School of Continuing and Professional Studies
www.dorothydurkin.com
During Dorothy Durkin’s 30-plus year tenure as the School’s chief marketing strategist, the
School’s enrollment – now at 65,000 – quadrupled. Much of this growth is the result of her
pioneering work in direct marketing, database tracking, and interactive marketing. Today, she
continues to forge new strategies using customer relationship management (CRM) and strategic
planning to exploit new opportunities.
Areas of Expertise:
- Marketing of Continuing Education Programs
- Direct Marketing
- Advertising
- Public Relations
- Publications
- Research
- Trends
Recent Publications and Research:
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UCEA Conference Presentation
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Dorothy Durkin’s articles have been published in several books and many publications.
Marketing Continuing Education, by Dorothy Durkin, was published by NYU-SCPS in 2003 and
is an overview on how to use marketing techniques to communicate with students and prospects. Most
recently, Durkin published several articles in
Steal These Ideas Please, published by the University Continuing Education Association.
