Expert Profile
Lalia Rach, B.S.; M.B.A.; Ed.D.
divisional dean, clinical professor and HVS International Chair, NYU Preston Robert Tisch
Center for Hospitality, Tourism, and Sports Management
Lalia Rach is an internationally recognized researcher and speaker on trends,
branding and marketing in the global hospitality industry, and advises senior level executives at
many of America's leading companies on these topics. For the past 12 years, she has
administered undergraduate, graduate and continuing education programs at the NYU Tisch
Center. Rach earned a Ed.D. from The George Washington University, Washington, D.C. and a
M.B.A. from the University of Wisconsin. Prior to coming to NYU, she was dean of the School
of Hotel, Restaurant and Tourism Administration at the University of New Haven.
Areas of Expertise:
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Dynamic Leadership Strategies
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Women Business Travelers
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Socioeconomic Trends
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Perspectives on Economic Development
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Changes in Affluent Markets
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Cultural Heritage Programs
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Organizational Management
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Generational Marketing
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Team Building
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Customer Service
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Perspectives on Urban Tourism Development
