Expert Profile
Marjorie Kalter, B.A., M.A., Ph.D.
academic program director and clinical professor, graduate program in Integrated
Marketing (formerly Direct and Interactive Marketing), Division of Programs in Business
Marjorie Kalter taught in Columbia University's MBA program for 9 years before
coming to NYU and also brings her advertising- agency experience to her teaching: she was Executive
Vice President and Account Managing Director at Wunderman (WPP Group) New York and Paris, working
with American Express, AT&T, Danone, Kraft, and Air France. A frequent speaker at
marketing conferences, she was awarded the Direct Marketing Educational Foundation’s Outstanding
Educator award and is chairman of the Direct Marketing Association's Hall of Fame Committee, a
member of the ECHO Awards Committee, and a board member of the Direct Marketing Educational
Foundation.
Areas of Expertise:
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Brand Marketing for Direct and Interactive Businesses
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Direct Marketing of Packaged-goods Products
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Customer Loyalty
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Multi-channel Marketing
Recent Publications and Research:
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"Spontaneous Combustion: Brand Plus Direct," Direct Media Coop, White Plains,
NY, May 2007
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"The Last Frontier: Selling Packaged Goods through Direct and Interactive
Marketing", DMEF Seminar for Graduate Students, New York, NY, February 2007
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"The New Brand Contract: Integrating Brand with Direct," Direct Marketing
Association Conference, San Francisco, CA, October 2006
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"Brand Response", Webinar for Direct Marketing Association.
