NYU Center for Publishing Adds More Industry Heavyweights to Faculty in Spring 2008

This spring, executives from top publishing and media companies join the ranks of leading industry experts already teaching continuing education courses at the Center for Publishing at New York University’s School of Continuing and Professional Studies.  These include Lawrence Burstein, publisher of New York Magazine, teaching Magazine Ad Sales and Marketing: Print and Online; James Ireland Baker, editorial development director of Real Simple teaching Brand Development: Maximizing Your Magazine’s Potential; Russell Perreault, vice president and publicity director for Vintage and Anchor Books at Random House teaching Book Publicity and Promotion; and  Kelley Allen, director of eBook Acquisitions at Sony teaching Everything You Need to Know about Digital Publishing in the Book Industry.

“One of the strongest features of NYU’s continuing education programs is our faculty, all leaders in the field,” says Andrea Chambers, academic program director and clinical professor in the NYU Center for Publishing.  “We’re very excited about this semester. We offer great teachers and a completely revised curriculum with new courses in all aspects of book and magazine publishing, including the latest digital strategies.”

Chambers explains that NYU courses are “hands on and how-to,” taught by high-level publishing executives.  In addition to those mentioned above, the faculty includes experts like Lesley Jane Seymour, the new editor-in-chief of More magazine, teaching a Magazine Editing Workshop; Lavinal Savu, editorial operations director of InStyle, teaching Inside the Business of Magazines; and John Sherer, publisher of Basic Books, teaching How to Create a Winning Book Marketing Plan.

“Who better to explain the intricacies of the industry than pros like these?” asks Chambers.

In addition to offering more than 20 continuing education courses each semester, the NYU Center for Publishing is home to NYU-SCPS’s graduate Publishing program as well as the NYU Summer Publishing Institute, which celebrates its 30th anniversary this year and has a storied history as the first step from college up the publishing industry ladder for many of today’s executives. 

The full list of new spring 2008 adjunct faculty appointments includes:

•   Kelley Allen, director, eBook Acquisitions, Sony, teaching Everything You Need to Know about Digital Publishing in the Book Industry
• James Ireland Baker, editorial development director, Real Simple, teaching Brand Development: Maximizing Your Magazine's Potential
• Rina Bander, copy chief, Popular Science, teaching Magazine Copyediting
• Leigh Ann Boutwell, managing editor, Radar, teaching Freelance Opportunities in Magazine Publishing 
• Lawrence Burstein, publisher, New York Magazine, teaching Magazine Ad Sales and Marketing: Print and Online
• Mark Coatney, projects editor, newsweek.com, teaching Crossing the Digital Divide: What Print Professionals Need to Know
• Rachel De Nys, senior copywriter, McGraw-Hill, teaching Promotional Writing That Works: How to Create Great Marketing Copy for Print and Online
• Peter Ginna, publisher and editorial director, Bloomsbury Press, teaching How to Be a Book Editor: An Inside Look at the Editorial Process
• Russell Perreault, vice president and publicity director, Vintage & Anchor Books, a division of Random House, Inc., teaching Book Publicity and Promotion
• Evelyn Renold, publishing consultant and former senior deputy editor, Good Housekeeping, teaching Introduction to Magazine Publishing
• Barbara Richard, associate managing editor, Vintage & Anchor Books, a division of Random House, Inc., teaching Freelance Opportunities in Book Publishing
• Lavinel Savu, editorial operations director, In Style, teaching Inside the Business of Magazines
• Lesley Jane Seymour, editor-in-chief, More,  teaching a Magazine Editing Workshop
• John Sherer, publisher, Basic Books, teaching How to Create a Winning Book Marketing Plan
• David Sobel, publishing consultant and former editorial director, Times Books, teaching How to Get Published: A Toolkit for Aspiring Authors
• William Strachan, publishing consultant and editor-at-Large, Collins Publishers, teaching Books From Writer to Reader: An Overview of the Book Publishing Process
• Ross Weale, associate director of Online Marketing, Health.com, Time Inc., teaching Blogging Your Way to Profitability