NYU's PR Master's Wins "Education Program of the Year" at 2010 PRWeek Awards

Program Awarded for Second Year in a Row

NEW YORK, March 12, 2010 - PRWeek magazine gave its inaugural PR Education Program of the Year award to the Master of Science in Public Relations and Corporate Communication program at the New York University School of Continuing and Professional Studies (NYU-SCPS) for the second year in a row.

Hailing the School's five-year old graduate public relations program as being the best of its kind, the PRWeek award judges—all industry professionals— commended NYU-SCPS for its rigorous, practice-based curriculum and faculty of nearly 30 leading PR practitioners.PRWeek's education award, which "recognizes achievement in lesson plans that educate the next crop of PR professionals," was awarded to NYU-SCPS based on "continued growth and high-profile partnerships."

The award was presented at a gala event at the Sheraton NY Hotel & Towers in New York on March 11, 2010. It was generously sponsored by Waggener Edstrom Worldwide, a global, integrated communications agency.

"NYU has the best reputation and arguably the most resources, which distinguished it," said one judge.

Representatives from companies including Ketchum, Edelman, Johnson & Johnson, Porter Novelli, Food Lion, and Publicis PR Group all serve as faculty members, and classes frequently feature high-caliber guest lecturers from the industry, most recently including Burson-Marsteller's Harold Burson, GE's Gary Sheffer, and IBM's Jon Iwata.

Judges described the program as "the gold standard" and "consistently strong."

NYU-SCPS's academically rigorous coursework includes core classes on writing, history, and media relations; more in-depth concentration courses for the specific PR and corporate communications tracks; studies on law and ethics; and a Capstone program where students prepare a researched report on an issue in PR and communications.

The PRWeek Awards are recognized as one of the industry's highest accolades given annually to the best corporate, nonprofit and agency teams, as well as the campaigns they produce. The awards honor best practices and creative excellence in public relations programming.

About the NYU School of Continuing and Professional Studies

Established in 1934, NYU-SCPS (scps.nyu.edu) is one of NYU’s several degree-granting schools and colleges, each with a unique academic profile. The reputation of NYU-SCPS arises from its place as the NYU home for study and applied research related to key knowledge-based industries where the New York region leads globally. This is manifest in the School’s diverse graduate, undergraduate, and continuing education programs in fields such as Real Estate and Construction Management; Hospitality, Tourism, and Sports Management; Global Affairs; Philanthropy and Fundraising; Graphic Communications Media, Publishing, and Digital Arts; Human Capital Management, Marketing, and Public Relations; with complementary strengths in the Liberal and Allied Arts; Translation and Interpreting; Management and Information Technology; and Finance and Taxation. More than 100 distinguished full-time faculty members collaborate with an exceptional cadre of practitioner/adjunct faculty and lecturers to create vibrant professional and academic networks that attract nearly 5,000 degree-seeking students from around the globe. In addition, the School fulfills the recurrent continuing higher education needs of local and professional communities, as evidenced by 55,000 annual enrollments in individual courses, specialized certificate programs, conferences, workshops, seminars, and public events. The School’s community is enriched by more than 25,000 degree-holding alumni worldwide, many of whom serve as mentors, guest speakers, and advisory board members.

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