NEW YORK, September 30, 2010 - The New York University School of Continuing and Professional Studies announced today that Marjorie Kalter, academic program director and clinical professor, graduate program in Integrated Marketing, will be awarded the Edward N. Mayer, Jr. Educational Leadership award in October 2010 at the Direct Marketing Association's Annual Conference in San Francisco, California.
The award presentation takes place at the Direct Marketing Educational Foundation's annual awards dinner, which is held during the Direct Marketing Association Conference on October 9. The audience, typically about 400 attendees, includes senior-level marketers and professors.
“Leading and teaching in the graduate program in Integrated Marketing at NYU-SCPS is gratifying because we are preparing the next generation of marketing leaders,” said Kalter. “This honor is especially gratifying, as a past recipient of the award was my mentor, Lester Wunderman.”
Kalter joined NYU in 2001 from Columbia University and teaches competitive strategy and entrepreneurship. She was executive vice president and account managing director at advertising agency Wunderman (WPP Group), in New York and Paris, leading integrated marketing programs for American Express, AT&T, Groupe Danone, Kraft, and Air France. In 2004, Kalter was awarded the Direct Marketing Educational Foundation’s Outstanding Educator award. A member of the board of directors for the Direct Marketing Educational Foundation and the Direct Marketing Association’s ECHO Committee, she is chairman of the DMA Hall of Fame Committee and a frequent speaker at marketing conferences on the convergence of digital and direct marketing and brand advertising.
NYU-SCPS Professor Marj Kalter Honored by Direct Marketing Association
Director of Integrated Marketing Program at NYU-SCPS to Receive Educational Leadership Award October 9
About the NYU School of Continuing and Professional Studies
Established in 1934, NYU-SCPS (scps.nyu.edu) is one of NYU’s several degree-granting schools and colleges, each with a unique academic profile. The reputation of NYU-SCPS arises from its place as the NYU home for study and applied research related to key knowledge-based industries where the New York region leads globally. This is manifest in the School’s diverse graduate, undergraduate, and continuing education programs in fields such as Real Estate and Construction Management; Hospitality, Tourism, and Sports Management; Global Affairs; Philanthropy and Fundraising; Graphic Communications Media, Publishing, and Digital Arts; Human Capital Management, Marketing, and Public Relations; with complementary strengths in the Liberal and Allied Arts; Translation and Interpreting; Management and Information Technology; and Finance and Taxation. More than 100 distinguished full-time faculty members collaborate with an exceptional cadre of practitioner/adjunct faculty and lecturers to create vibrant professional and academic networks that attract nearly 5,000 degree-seeking students from around the globe. In addition, the School fulfills the recurrent continuing higher education needs of local and professional communities, as evidenced by 55,000 annual enrollments in individual courses, specialized certificate programs, conferences, workshops, seminars, and public events. The School’s community is enriched by more than 25,000 degree-holding alumni worldwide, many of whom serve as mentors, guest speakers, and advisory board members.