NYU-SCPS Professor Marj Kalter Honored by Direct Marketing Association
 
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NYU-SCPS Professor Marj Kalter Honored by Direct Marketing Association

Director of Integrated Marketing Program at NYU-SCPS to Receive Educational Leadership Award October 9

NEW YORK, September 30, 2010 - The New York University School of Continuing and Professional Studies announced today that Marjorie Kalter, academic program director and clinical professor, graduate program in Integrated Marketing, will be awarded the Edward N. Mayer, Jr. Educational Leadership award in October 2010 at the Direct Marketing Association's Annual Conference in San Francisco, California.

The award presentation takes place at the Direct Marketing Educational Foundation's annual awards dinner, which is held during the Direct Marketing Association Conference on October 9.  The audience, typically about 400 attendees, includes senior-level marketers and professors.

 “Leading and teaching in the graduate program in Integrated Marketing at NYU-SCPS is gratifying because we are preparing the next generation of marketing leaders,” said Kalter. “This honor is especially gratifying, as a past recipient of the award was my mentor, Lester Wunderman.”

Kalter joined NYU in 2001 from Columbia University and teaches competitive strategy and entrepreneurship. She was executive vice president and account managing director at advertising agency Wunderman (WPP Group), in New York and Paris, leading integrated marketing programs for American Express, AT&T, Groupe Danone, Kraft, and Air France. In 2004, Kalter was awarded the Direct Marketing Educational Foundation’s Outstanding Educator award. A member of the board of directors for the Direct Marketing Educational Foundation and the Direct Marketing Association’s ECHO Committee, she is chairman of the DMA Hall of Fame Committee and a frequent speaker at marketing conferences on the convergence of digital and direct marketing and brand advertising.

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