NEW YORK, April 6, 2011 - The New York University School of Continuing and Professional Studies (NYU-SCPS) Strategic Marketing and Communications (SMC) group will be recognized for marketing excellence at the University Professional & Continuing Education Association (UPCEA) 2011 Annual Conference, which will be held in Toronto, April 6-9. UPCEA bestows gold, silver, and bronze awards for Marketing and Publications and Strategic Marketing to institutions that exemplify excellence and best practices in the fields of professional and continuing education. This year, NYU-SCPS will receive seven awards – three gold, two silver, and two bronze.
“We are absolutely delighted to be recognized for our ability to produce strategic marketing and advertising campaigns that effectively promote our School and its many programs in a highly competitive, rapidly evolving marketplace,” said Dorothy Durkin, associate dean, NYU-SCPS. “We are particularly thrilled that our targeted, interactive ‘Word Cloud’ campaign, which showcases the industries we speak to and reflects the expertise of our programs, received high recognition.”
NYU-SCPS will receive gold awards for its Continuing Education Interactive Campaign, in the Interactive Media category; its Master’s Print Campaign, in the Print Ad category; and its Business Expandable Banner, in the Interactive Marketing: Banner Ads/Animated category. Winning in these three categories also will put NYU-SCPS in the running for the Best in Show award, which will be announced at the Conference.
Silver awards will be presented for the School’s Master’s Interactive Campaign, in the Interactive Media category as well as for its Fall 2010 Master’s Postcards, in the Publications category.
Finally, NYU-SCPS will receive bronze awards for its Fall 2010 Continuing Education Campaign in the Broadcast Advertising: Radio category and its Summer Publishing Institute’s blog, poster, and booklet in the Publications Campaign category.
“Our entire School community is proud of the excellent work produced by our Strategic Marketing and Communications team,” said Robert Lapiner, dean of NYU-SCPS. “Under the expert and innovative leadership of Dorothy Durkin, we’ve long been recognized within the higher educational community for our pioneering and innovative use of marketing for establishing our brand identity, promoting our educational programs, and reaching expanding students markets. These awards reaffirm the importance and the quality of our efforts.”
UPCEA recognizes its members’ outstanding contributions to the Association and to the field, as well as their achievements in innovative programming, marketing and promotion, community outreach and services, and research and development.
NYU-SCPS to Receive Seven Awards at the University Professional & Continuing Education Association 2011 Annual Conference
Awards Recognize Higher Education Marketing Leadership
About the NYU School of Continuing and Professional Studies
Established in 1934, NYU-SCPS (scps.nyu.edu) is one of NYU’s several degree-granting schools and colleges, each with a unique academic profile. The reputation of NYU-SCPS arises from its place as the NYU home for study and applied research related to key knowledge-based industries where the New York region leads globally. This is manifest in the School’s diverse graduate, undergraduate, and continuing education programs in fields such as Real Estate and Construction Management; Hospitality, Tourism, and Sports Management; Global Affairs; Philanthropy and Fundraising; Graphic Communications Media, Publishing, and Digital Arts; Human Capital Management, Marketing, and Public Relations; with complementary strengths in the Liberal and Allied Arts; Translation and Interpreting; Management and Information Technology; and Finance and Taxation. More than 100 distinguished full-time faculty members collaborate with an exceptional cadre of practitioner/adjunct faculty and lecturers to create vibrant professional and academic networks that attract nearly 5,000 degree-seeking students from around the globe. In addition, the School fulfills the recurrent continuing higher education needs of local and professional communities, as evidenced by 55,000 annual enrollments in individual courses, specialized certificate programs, conferences, workshops, seminars, and public events. The School’s community is enriched by more than 25,000 degree-holding alumni worldwide, many of whom serve as mentors, guest speakers, and advisory board members.