NEW YORK, February 18, 2011 - Steven M. Lambert, director of Administration and Industry Relations at the Preston Robert Tisch Center for Hospitality, Tourism, and Sports Management within the New York University School of Continuing and Professional Studies (NYU–SCPS), has been named among the “Top 25 Most Extraordinary Minds in Sales and Marketing” by the Hospitality Sales and Marketing Association International (HSMAI). The eighth annual HSMAI “Top 25” list recognizes and celebrates marketing excellence and achievement by professionals across the hospitality, travel, and tourism industries.
Lambert leads the administrative team and operations of the Tisch Center, including alumni relations, budget, career services, events, industry partnership, marketing, personnel, planning, podcasts, social media, strategy, and the annual NYU International Hospitality Industry Investment Conference. Lambert holds a Master of Arts in Higher Education Administration from New York University and a Bachelor of Science in Hospitality Management from East Stroudsburg University of Pennsylvania.
The “Top 25” recipients are nominated by peers and judged by a panel of senior industry authorities for recent work based on the following criteria: creativity and innovation, cutting edge sales or marketing campaigns, triumph in challenging situations, and sales efforts that resulted in dramatic gains. In naming Lambert, HSMAI acknowledges in particular his social media advancement and engagement at the Tisch Center, including development of an original return on investment (ROI) and messaging strategy, “You Are What You Tweet”; design of promotional and live interactive tweeting for the 2010 NYU Hospitality Conference; and production of the Economic Briefing series of podcasts that is popular among hospitality industry executives and acclaimed by the University Professional and Continuing Education Association (UPCEA).
“The ‘Top 25’ is a 'hot list' that celebrates the sales and marketing leaders and innovators of our industry,” says Robert A. Gilbert, CHME, CHA, President and CEO of HSMAI. “The creative strategies, passionate dedication, and sharp intelligence of these professionals have not only made a difference within their organizations but have also truly raised the bar for the hospitality industry as a whole.”
Lambert remarks, “The HSMAI ‘Top 25’ recognition is as equivalent an honor as – and, I’m delighted to say, is attributable to – my longstanding affiliation with the leading industry thought and practice of HSMAI professionals and Tisch Center students, faculty, and alumni. It is a privilege to represent academia on this year’s list and a pleasure to associate with two global organizations, NYU and HSMAI, that educate and advance students – the next generation of lodging leaders.”
Lambert joined the Tisch Center in 1999 and is an active member of the Greater New York chapter of HSMAI. Lambert was recognized at the 54th annual HSMAI Adrian Awards gala at the New York Marriott Marquis. Visit www.adrianawards.com/competition/top25.asp for additional award and event information.
Steven M. Lambert Named Among "Top 25 Most Extraordinary Minds in Sales and Marketing" by HSMAI
Educator Honored Among Industry Innovators
About the NYU School of Continuing and Professional Studies
Established in 1934, NYU-SCPS (scps.nyu.edu) is one of NYU’s several degree-granting schools and colleges, each with a unique academic profile. The reputation of NYU-SCPS arises from its place as the NYU home for study and applied research related to key knowledge-based industries where the New York region leads globally. This is manifest in the School’s diverse graduate, undergraduate, and continuing education programs in fields such as Real Estate and Construction Management; Hospitality, Tourism, and Sports Management; Global Affairs; Philanthropy and Fundraising; Graphic Communications Media, Publishing, and Digital Arts; Human Capital Management, Marketing, and Public Relations; with complementary strengths in the Liberal and Allied Arts; Translation and Interpreting; Management and Information Technology; and Finance and Taxation. More than 100 distinguished full-time faculty members collaborate with an exceptional cadre of practitioner/adjunct faculty and lecturers to create vibrant professional and academic networks that attract nearly 5,000 degree-seeking students from around the globe. In addition, the School fulfills the recurrent continuing higher education needs of local and professional communities, as evidenced by 55,000 annual enrollments in individual courses, specialized certificate programs, conferences, workshops, seminars, and public events. The School’s community is enriched by more than 25,000 degree-holding alumni worldwide, many of whom serve as mentors, guest speakers, and advisory board members.