NYU-SCPS Launches Free Mobile Learning Apps for Lead Generation on MassiveU

NEW YORK, March 28, 2013 – New York University’s School of Continuing and Professional Studies (NYU-SCPS) has announced that it will offer a global audience the opportunity to enroll in a FREE Mobile App version of one of its courses – “Mobile Marketing for the Small to Medium-sized Business.” The course is distributed on MassiveU—an integrated mobile learning solution for educators, learners, and marketers that drives qualified enrollment leads to Mobile Marketing courses. This Mobile App will provide prospects with an interactive learning experience on their mobile device, tablet or online screen and will allow them to download individual lessons. Upon successful completion of the mobile app course, they will be offered a discount on the price of enrolling in the NYU-SCPS summer course, “Mobile Marketing Strategy Intensive.”

The course will be marketed through NYU-SCPS’s channels, as well as via course sponsors that include Sprint and DudaMobile, who see value in providing this content to their millions of subscribers and customers. Renée Harris, assistant dean at the NYU-SCPS Division of Programs in Business, said “The course content will focus on mobile marketing planning, content strategy, promotion, and monetization, which are important topics that marketers need to deliver successful campaigns.” Students obtain a glossary of key terms and a free 60-day trial to DudaMobile. Angelo Biasi, adjunct professor at NYU-SCPS and founder/CEO of MassiveU, notes that the vision of this interactive learning model is based upon what he calls the New EDU Imperative: “We aim to enhance the learning outcomes of all students; to support educators with global reach, new revenues, and brand extension; and to foster the value of content and associated subject matter experts.”

Those interested in downloading this Mobile interactive course can visit www.massiveu.com and/or e-mail scps.marketing.pr@nyu.edu. To view the entire spectrum of NYU-SCPS summer offerings, visit: scps.nyu.edu/summerce.

About the NYU School of Professional Studies

Established in 1934, the NYU School of Professional Studies (sps.nyu.edu) is one of NYU's several degree-granting schools and colleges, each with a unique academic profile. The reputation of the School of Professional Studies arises from its place as the NYU home for study and applied research related to key knowledge-based industries where the New York region leads globally. This is manifest in the School's diverse graduate, undergraduate, and Professional Pathways programs in fields such as Accounting, Finance, and Law; Applied Health; Arts, Design, and Film; Creative Cities and Economic Development; English-Language Learning; Entrepreneurship; Fundraising and Grantmaking; Global Affairs; Hospitality and Tourism Management; Human Resource Management and Development; Languages and Humanities; Management and Systems; Marketing; Project Management; Public Relations and Corporate Communication; Publishing; Real Estate, Real Estate Development, and Construction Management; Sports Management, Media, and Business; Translation; and Writing.

More than 100 distinguished full-time faculty members collaborate with an exceptional cadre of practitioner/adjunct faculty members and lecturers to create a vibrant professional and academic environment that educates over 5,000 degree-seeking students from around the globe each year. In addition, the School fulfills the recurrent professional education needs of local, national, and international economies, as evidenced by nearly 28,000 Professional Pathways enrollments in Career Advancement Courses and Diploma Programs. The School's community is enriched by more than 31,000 degree-holding alumni worldwide, many of whom serve as mentors, guest speakers, and advisory board members. For more information about the NYU School of Professional Studies, visit sps.nyu.edu.