NEW YORK, April 12, 2017 – The NYU School of Professional Studies (NYUSPS) Center for Publishing (sps.nyu.edu/publishing) and Publishers Weekly (publishersweekly.com/) will host a groundbreaking conference, PubTechConnect: Where Publishing and Technology Intersect. The Conference, which will be held on the NYU Campus on April 20, 2017, is designed for senior publishing and media professionals who seek to develop new, transformative business strategies.
In the face of unprecedented change and growing competitiveness in the field of publishing, the Conference will explore fresh, tactical ideas from innovators and disrupters working in industries that are maximizing technology as a tool. It will feature engaging keynotes and panel discussions as well as specialized workshops, interactive sessions and scenario planning, and case study discussions.
Speakers and panelists will share insights on the ways publishing professionals can integrate advances from the tech sector and other industries into their core businesses.
The opening keynote discussion will feature Sree Sreenivasan, chief digital officer, New York City, and Kinsey Wilson, editor for innovation and strategy and executive vice president for product and technology, The New York Times, in a conversation about how two of New York's leading institutions dared to disrupt their way to innovation.
The afternoon keynote features a talk between Jim Bankoff, chairman and CEO, Vox Media, and Sarah Ellison, special correspondent, Vanity Fair, on creating the new media of tomorrow.
Other participants are: George Baier, IV, head of media solutions, Dropbox; Tara Brannigan, head of book marketing, Cadillac; Otis Chandler, chief executive officer and cofounder, Goodreads; Judith Curr, president and publisher, Atria Publishing Group; J.P. Eggers, associate professor of management & organizations, NYU Stern School of Business; Rachel Elam, business lead, global business marketing, Facebook; Kristin Fassler, vice president and director of marketing, Ballantine Bantam Dell; Moira Forbes, executive vice president, Forbes Media; Marcelle Hopkins, executive producer for 360 News, The New York Times; Hillary Kerr, cofounder and chief ideation officer, Clique Media Group; Tom Klein, chief marketing officer, MailChimp; Jay Lauf, publisher, Quartz; Max Linsky, cofounder, Pineapple Street Media; Joanna Lord, chief marketing officer, ClassPass; J.J. McCorvey, business and technology staff writer, Fast Company; Kathryn Minshew, chief executive officer and founder, TheMuse.com; Howard Mittman, chief business officer, GQ, GQ Style, Golf Digest, Golf World, Pitchfork, and Wired Media Group; Declan Moore, chief executive officer, National Geographic Partners; Sam Olstein, global director of innovation, General Electric; Torrey Oberfest Pierce, vice president, corporate strategy, Hachette Book Group; Lindsey Pollak, author and millennial workplace consultant; Sterling Proffer, SVP and head of business strategy and development, Vice Media; Chantal Restivo-Alessi, chief digital officer, HarperCollins Publishers; Ian Schafer, founder and chairman, Deep Focus; Elizabeth Spiers, founder, The Insurrection; and Amory Wooden, director of brand marketing, Squarespace.
Participants will learn how to adapt to and adopt technological advances used across a wide range of industries whose methods and messages intersect with publishing in unexpected ways. They will:
- Explore how other industries have utilized technology—and how they can too
- Learn the latest tips and tools on how best to use the platforms most relevant today in order to maximize growth, reach, and ROI
- Work together with peers to scenario plan and problem solve for the future
- Develop transformative business strategies in traditional corporate cultures
- Network at sessions, lunch, and breaks
- Hear from the experts in tapping Millennial and GenZ talent and learn how they do it
- Take away tangible tactics, tools, and tips for change management
The Conference is intended for senior book publishing and media executives who work in all facets of the publishing industry, including those in content creation, marketing and publicity, sales, and business development, as well as senior management from digital media and technology companies, and literary agents and authors interested in reaching audiences in new ways.
PubTechConnect will take place on Thursday, April 20, from 9 a.m. - 5 p.m. at the NYU Kimmel Center, Rosenthal Pavilion, 60 Washington Square South (between Thompson Street and LaGuardia Place), New York, NY.
If you are a member of the press who wishes to cover the event, please contact Alka Gupta at firstname.lastname@example.org.
About the NYU School of Professional Studies Center for Publishing
The NYU School of Professional Studies (NYUSPS) Center for Publishing offers a range of innovative programs in publishing and digital media, including the MS in Publishing: Digital and Print Media, a 42-credit graduate program that prepares students for careers in books, and magazine and digital media; the Summer Publishing Institute (SPI), a six-week intensive for recent college graduates and young professionals who are interested in entry-level careers in media; and executive education programs in New York City and abroad. For more information about the NYUSPS Center for Publishing, visit sps.nyu.edu/publishing.
About the NYU School of Professional Studies
Established in 1934, the NYU School of Professional Studies (sps.nyu.edu) is one of NYU’s several degree-granting schools and colleges, each with a unique academic profile. The reputation of the School of Professional Studies arises from its place as the NYU home for study and applied research related to key knowledge-based industries where the New York region leads globally. This is manifest in the School’s diverse graduate, undergraduate, and Professional Pathways programs in fields such as Accounting, Finance, and Law; Applied Health; Applied Politics; Arts, Design, and Film; Creative Cities and Economic Development; English-Language Learning; Entrepreneurship; Fundraising and Grantmaking; Global Affairs; Hospitality and Tourism Management; Human Resource Management and Development; Languages and Humanities; Management and Systems; Marketing; Project Management; Public Relations and Corporate Communication; Publishing; Real Estate, Real Estate Development, and Construction Management; Sports Management, Media, and Business; Translation; and Writing.
More than 100 distinguished full-time faculty members collaborate with an exceptional cadre of practitioner/adjunct faculty members and lecturers to create vibrant professional and academic networks that annually attract nearly 5,000 degree-seeking students from around the globe. In addition, the School fulfills the recurrent professional education needs of local, national, and international economies, as evidenced by nearly 38,000 Professional Pathways enrollments in Career Advancement Courses, Diploma Programs, workshops, and seminars. The School’s community is enriched by more than 31,000 degree-holding alumni worldwide, many of whom serve as mentors, guest speakers, and advisory board members. For more information about the NYU School of Professional Studies, visit sps.nyu.edu.
About Publishers Weekly
Publishers Weekly is the international news platform of the book publishing industry. Founded in 1872 and published weekly since then, the magazine boasts 700,000+ Twitter followers, Facebook “likes” and other social media followers; publishes eight e-newsletters, PW Select (a monthly supplement), two blogs, a mobile edition, digital editions and apps; and features a thriving website that reached nearly 9 million unique visitors in the last year.