The M.A. in Graphic Communications Management and Technology is a 40-credit program that includes foundational core courses; electives in management practices, cross-media technology, emerging topics, and independent study; research; and a capstone project. The program is flexible to meet the needs of working professionals and full-time students, providing opportunities for either part-time or full-time study in any semester. Typically, students complete the degree within two years of full-time study or in two to five years of part-time study. Courses are offered year-round.
Our curriculum provides you with the knowledge that is essential to strategically manage across media and to gain the competitive edge in your media career, whether you are preparing to launch your career or have prior industry experience. You will have the opportunity to customize your course of study, based upon your interests and your professional development goals, through personalized academic advisement.
Program curriculum covers topics ranging from best management practices, entrepreneurial thinking, executive leadership, and finance to managing the media mix, global positioning in marketing, mobile media, management, social media management, building a brand, and analysis of innovative technologies.
The core curriculum is designed to provide you with a deep and broad foundation that supports your area of interest and serves you throughout your career. Students are required to take all of the following courses.
Students select 19-21 credits from the entire list of electives which have been grouped into three areas of study according to content, including some additional electives courses. This structure has been established to assist students in customizing their program of study. Students may also select, with advisement, up to two graduate courses (six credits) in related fields from other NYU-SCPS graduate programs.