M.S. in Integrated Marketing
 
The NYU-SCPS Website
Faculty
Degrees
Professional Certificates
Upcoming Events
Search Courses
Credit Course
Non-Credit Course

M.S. in Integrated Marketing

M.S. in Integrated Marketing

M.S. in Integrated Marketing

feature subtitle 1

From the Director

Paula Payton

"Our graduates have been hired by Google, Razorfish, Digitas, and Ogilvy & Mather."
Read More

With the rapid evolution of new technologies and an increasingly sophisticated consumer population, it is crucial for companies and organizations to reach customers in new and innovative ways in order to gain the competitive edge. Jobs are growing in the field of marketing because social networking and new interactive methods of communicating with customers are demanding fresh ideas and new approaches. Competition is high for managerial positions in this field, and earning a master’s degree is one way to help your résumé stand out with recruiters and prospective employers.

The M.S. in Integrated Marketing program at the NYU School of Professional Studies prepares you with the theoretical knowledge, the analytical skills, and the most effective methodologies required to become a leader who is able to implement compelling marketing campaigns, to grow market share, and to increase an organization’s bottom line. Distinctive for the breadth and the depth of topics in which it immerses students, the program provides a strong foundation in finance, campaign management, strategic planning, database management and modeling, digital marketing, and leadership, all of which help you to anticipate and to address the needs of this ever-changing and exciting profession. You can specialize in key areas including: digital marketing, brand management, or marketing analytics.

Program Location: NYU Midtown Center

Learn More

NYU School of Professional Studies faculty and staff members look forward to learning more about you, and we want you to learn more about us, to ensure that your decisions regarding your educational experience are well informed. Our admissions staff is here to partner with you throughout the admissions process. Please do not hesitate to contact us.