The MS in Integrated Marketing program at the NYU School of Professional Studies prepares students with the theoretical knowledge, the analytical skills, and the most effective methodologies required to become leaders who are able to implement compelling marketing campaigns, to grow market share, and to increase an organization’s bottom line. All courses have a marketing focus with a distinctive breadth and depth of topics in which students are immersed. The program provides a strong curricular foundation through core courses to help students anticipate and to address the needs of this ever-changing and exciting profession. Students also have the opportunity to specialize in key areas, which include digital marketing, brand management, or marketing analytics.
The curriculum consists of 14 courses. Each course is three credits, for a total of 42 credits. All courses are offered in the evenings to accommodate the needs of working professionals and to allow full-time students to participate in internships. Full-time students complete the degree in two years; part-time students may take up to five years to complete the course of study, depending upon the number of courses they take each semester.
Students are required to take all of the following courses.
|INTG1-GC1005||Campaign I: Strategy & Execution||3.0|
|INTG1-GC1011 Online Course||Competitive Strategy||3.0|
|INTG1-GC1015||Campaign II: Planning & Management||3.0|
|INTG1-GC1025 Online Course||Database Mgmt & Modeling||3.0|
|INTG1-GC1030||Finance for Marketing Decisions||3.0|
|INTG1-GC1055 Online Course||Statistical Measurements, Analysis & Research||3.0|
|INTG1-GC1060 Online Course||The C-Suite Perspective: Leadership & Int Mktg||3.0|
Students select four courses from any one concentration; or three courses from one concentration and one from either of the other concentrations; or may select with advisement, one (three-credit) course in a related field from another NYU School of Professional Studies graduate program.
|INTG1-GC2025||Intensive in American Business||3.0|
|INTG1-GC2205||Managing Products & Brands||3.0|
|INTG1-GC2215||Theory, History, & Practice of Public Rel||3.0|