Curriculum
All courses in the M.S. in Integrated Marketing program are marketing focused. Students begin with a set of core courses. They then select from three concentration areas: digital marketing, brand management, or marketing analytics. To complete the degree, students take the capstone course.
The curriculum consists of 14 courses. Each course is three credits, for a total of 42 credits. All courses are offered in the evenings to accommodate the needs of working professionals and to allow full-time students to participate in internships.
Full-time students complete the degree in two years, part-time students may take up to five years to complete the course of study, depending upon the number of courses they take each semester.
The core curriculum is designed to provide you with a deep and broad foundation that supports concentration coursework and serves you throughout your career. Students are required to take all of the following courses.
Students select four courses from any one concentration; or three courses from one concentration and one from either of the other concentrations; or may select with advisement, one (three-credit) course in a related field from another NYU-SCPS graduate program.
| Course | Title | Credits |
|---|---|---|
| INTG1-GC2200 | Brand Strategy | 3.0 |
| INTG1-GC2205 | Managing Products & Brands | 3.0 |
| INTG1-GC2210 | Consumer Behavior | 3.0 |
| INTG1-GC2005 | Direct Marketing | 3.0 |
| INTG1-GC2015 | Internship | 0.0 |
| Course | Title | Credits |
|---|---|---|
| INTG1-GC2100 | Social Media & The Brand | 3.0 |
| INTG1-GC2105 | Search Marketing | 3.0 |
| INTG1-GC2120 | E-Commerce Marketing | 3.0 |
| INTG1-GC2115 | Operations Strategy | 3.0 |
| INTG1-GC2005 | Direct Marketing | 3.0 |
| INTG1-GC2015 | Internship | 0.0 |
| INTG1-GC2025 | Intensive in American Business | 3.0 |
The capstone course is required following the completion of the above concentration courses.
| Course | Title | Credits |
|---|---|---|
| INTG1-GC4000 | Capstone: The Business Plan | 3.0 |