M.S. in Integrated Marketing
Alumna, Class of 2011
After earning her B.S. in Finance and Marketing from the NYU Stern School of Business, Susana Roges chose to pursue an M.S. in Integrated Marketing because she wanted to take advantage of the specialized curriculum. "The program’s all-marketing focus and its all-practitioner faculty were exactly what I was looking for," says Roges.
Last summer, Roges became one of the first students from the master’s program to obtain an internship at L’Oreal. Her second-year internship was at Razorfish—a prominent digital marketing firm—where she contributed to the repositioning of a Citigroup brand and launched a blog for a luxury automotive client, among other projects.
She was a recipient of the Dean’s Graduate Fellowship this past academic year and a semi-finalist in the spring 2010 Google Online Marketing Challenge. Roges served as vice president of both the NYU School of Professional Studies Integrated Marketing Association and the School’s Graduate Student Council. Both organizations’ executive boards received the NYU President’s Service Award.
In Spring 2011, Roges began her dream job as an account manager at Rosetta, the interactive marketing agency. She applied for the position after meeting Rosetta founder and CEO Chris Kuenne when he spoke at her C-Suite Perspective class on leadership and integrated marketing. "I was very impressed by how he created and grew the company," recalls Roges, "and by his vision for the future. Having met the CEO was definitely an advantage during my interviews. It’s a great example of what the School’s ‘real-life, happening-in-the-moment’ orientation can offer you."