Curriculum
The M.S. in Publishing: Digital and Print Media is a 42-credit program that includes a core curriculum designed to provide a broad overview of traditional and digital publishing, specialization courses, advanced seminars, and a capstone project. Advanced seminar courses are geared to furnish students with professionally relevant information on important publishing topics. The culminating capstone project requires comprehensive research on a key subject in publishing and the creation of a viable business plan that demonstrates the knowledge and the skills you have acquired throughout your program of study. An optional for-credit internship experience helps you to gain hands-on industry experience and to develop valuable professional contacts.
The program is structured to meet the needs of both working professionals and full-time students, allowing opportunities for either full-time or part-time evening study in any semester. Typically, students complete the degree within two years of full-time study or within two to five years of part-time study.
The core curriculum is designed to provide students with a deep and broad foundation that supports concentration coursework and serves you throughout your career. Students are required to take all of the following courses.
Students must take three credits in each specialization and select an additional three credits in any specialization, for a total of 12 credits.
| Course | Title | Credits |
|---|---|---|
| PUBB1-GC3310 | Magazine Editing & Management | 3.0 |
| PUBB1-GC3320 | Book Acquisition & Editing | 3.0 |
| PUBB1-GC3360 | Web Architecture & Content Creation | 3.0 |
| PUBB1-GC3370 | Desktop Publishing | 3.0 |
| PUBB1-GC3375 | Advanced Desktop Publishing | 3.0 |
| PUBB1-GC3380 | Children's Book Publishing: An Intensive | 3.0 |
| Various Course Numbers | Advanced Content Seminars | 1.5 |
| Children’s Book Publishing, Web Editing and Writing, The Role of Video in Publishing, Advanced Book Editing, Advanced Magazine Editing, Non-Trade Book Publishing, The Role of Literary Agent, ePub and eBook Workflow, Self-Publishing and POD, Editorial Fundamentals: Copyediting, Proofreading, and Fact Checking, Graphic Novels and Manga, Magazine Managing Editorial and Production, Principles of Art and Design, App Creation and Management |
Introduction to Marketing and Branding is a prerequisite for the following courses.
| Course | Title | Credits |
|---|---|---|
| PUBB1-GC3110 | Book Distribution, Merchandising, & Sales | 3.0 |
| PUBB1-GC3140 | Magazine Consumer Mrktng & Audience Development | 3.0 |
| PUBB1-GC3160 | Magazine Advertising: Print & Online | 3.0 |
| PUBB1-GC3075 | Adv Marketing Seminar: | 1.5 |
| Various Course Numbers | Advanced Content Seminars | 1.5 |
| Social Media Marketing, Book Marketing and Branding, Magazine Marketing and Branding, Public Relations and Corporate Communications, Web Analytics, Book Metadata and Infrastructure: Understanding the Digital Supply Chain |
Introduction to Multimedia Financial Analysis is a prerequisite for the following courses.
| Course | Title | Credits |
|---|---|---|
| PUBB1-GC3200 | Magazine Brand Financials | 3.0 |
| PUBB1-GC3210 | Book Publishing Financials | 3.0 |
| PUBB1-GC3220 | From Idea to Empire: New Business Development | 3.0 |
| PUBB1-GC3230 | The Global Marketplace: Challengs & Opportunties | 3.0 |
| Various Course Numbers | Advanced Content Seminars | 1.5 |
| Digital Financials: The Web OR Web Financials and Analytics, Digital Financials II: Apps, Tablets, and Video, New Media Technology: from Mobile to eBooks, Contract Negotiation |
Students are required to take six credits from any of the courses listed below or they may choose to take additional courses from the media specializations list above. For specific seminar titles, please see advanced seminar descriptions under each media specialization. The internship course requires the director's approval.
Students are required to take the following course.
| Course | Title | Credits |
|---|---|---|
| PUBB1-GC1900 | Capstone | 3.0 |