Students in the MS in Publishing: Digital and Print Media program have the distinct advantage of interacting with faculty and advisory board members who are senior-level publishing practitioners and innovators in their fields. They share their management perspectives and provide an inside view of day-to-day operations.
Faculty members include executives at major media companies such as Simon & Schuster, Penguin Random House, Wiley, HarperCollins Publishers, Hachette Book Group USA, Condé Nast, Time Inc., Meredith Corporation, Rodale, MTV Networks, and WebMD. As part of their curriculum development, they develop industry-specific assignments, including editing book and magazine manuscripts; writing and editing for the web; creating business and marketing plans; search engine optimization strategies; and brand revisions. They lead students through analysis and practice of key publishing concepts drawn from personal experiences, such as editing book, magazine, and web content; creating videos and apps; determining book pricing and revenue models; developing new strategies for audience reach and retention; best practices in native advertising; and more.
Faculty members also serve as mentors to students and to each other. They invite prominent colleagues from the industry to be guest speakers, and in some cases, they invite students into their own workplaces for classroom sessions in situ. These provide other sources of important networking opportunities.