M.S. in Sports Business
Alumna, Class of 2011
A former national figure skating champion, Michele E. Kuehl has successfully coached figure skaters for 10 years, but wanted to learn the business side of the sports industry. The M.S. in Sports Business program at the NYU School of Professional Studies Tisch Institute for Sports Management, Media, and Business was the perfect fit for her because of its location in New York City, home to a multitude of professional sports teams.
Kuehl enjoyed the Revenue Strategies and Pricing course, which featured a top industry executive who provided an in-depth overview of the Yankees’ pricing strategies. “It was interesting to hear an insider’s perspective about concepts we were studying in class,” asserts Kuehl. A course called Planning and Development of Major Sporting Events was held at Yankee Stadium prior to a fundraising event, providing students with a concrete illustration of how professional sports organizations use space during the off-season to increase revenue. "It taught us how to apply what we were learning in the classroom to actual business situations," says Kuehl, who served as treasurer of the NYU School of Professional Studies Graduate Student Council.
While pursuing her graduate studies, Kuehl taught skating at Wollman Rink in Central Park, a "unique New York opportunity" that she believes will help her reach her goal of working for the U.S. Olympic Committee or the U.S. Figure Skating Association.