Curriculum
Unlike traditional M.B.A. programs, the master’s curriculum for the M.S. in Sports Business integrates business theory with industry-specific analysis and insight that are immediately applicable in the sports professional’s working environment. This 42-credit full- or part-time degree program consists of a sequence of core courses, the choice of a concentration in one of four areas of professional expertise, and two capstone courses.
Before the start of formal classes, Tisch Center students participate in a one-week intensive industry orientation to learn about NYU policies and procedures, to meet faculty members and alumni who offer perspectives on sports business, and to explore concepts of critical thinking through workshops. Students participate in an overview of basic economic, accounting, and finance principles and concepts to set the foundation upon which in-depth economic, accounting, and finance theory rests.
The general core, comprised of seven courses, explores key aspects of the industry, including legal issues, sports economics, finance and development, and planning and execution of major sporting events.
While core courses provide a broad overview of the industry, concentrations allow you to investigate the area of greatest interest to you. After completing the core courses, you may specialize in one of four concentrations: professional and collegiate sports operations, sports marketing and sales, global sports media, or sports law. Each concentration offers an internship course, which provides you with industry experience or the opportunity to expand your experience into another area of the field.
Electives are optional courses that allow for individual investigation of specialized topics. Electives include a Seminar in Sports Law, an Advanced Special Project, which is an individually applied research initiative, Independent Study in Sports, and an additional internship.
If you have relevant work experience, you may be eligible to waive a core or concentration course with departmental approval. Waivers permit you to take additional courses in selected areas; they do not reduce the number of credits required for the degree.
The core curriculum is designed to provide you with a deep and broad foundation that supports concentration coursework and serves you throughout your career. Students are required to take all of the following courses.
This concentration addresses the growth of the sports industry at both the professional and collegiate level. Students gain an understanding of managerial roles within a collegiate athletic department including budgets, politics, treatment of student athletes, and the development of a business model that is focused on revenue generation and cost alleviation.
Students are required to take all of the following courses.
| Course | Title | Credits |
|---|---|---|
| TCSB1-GC2005 | Intellectual Property & Licensing | 3.0 |
| TCSB1-GC2015 | Professional Franchise Operations | 3.0 |
| TCSB1-GC2025 | College Sports Operations | 3.0 |
Students also select two of the following courses. Substitutions can be made with advisor's approval.
| Course | Title | Credits |
|---|---|---|
| TCSB1-GC1010 | Leadership & Organiztnl Behavior | 3.0 |
| TCSB1-GC1090 | Graduate Internship | 3.0 |
| TCSB1-GC2045 | Sports Broadcasting | 3.0 |
| TCSB1-GC2050 | Amateur Sports Governance | 3.0 |
| TCSB1-GC2055 | Labor Relations in Sports | 3.0 |
In this five-course concentration, students examine consumer behavior; learn about the marketing of sports events; and gain the ability to analyze and apply market research to maximize sports consumption.
Students are required to take all of the following courses.
| Course | Title | Credits |
|---|---|---|
| TCSB1-GC2000 | Consumer Behavior | 3.0 |
| TCSB1-GC2040 | Sales & Marketing of Major Sporting Events | 3.0 |
| TCSB1-GC2090 | Market Research | 3.0 |
Students also select two of the following courses. Substitutions can be made with advisor's approval.
| Course | Title | Credits |
|---|---|---|
| TCSB1-GC1090 | Graduate Internship | 3.0 |
| TCSB1-GC2005 | Intellectual Property & Licensing | 3.0 |
| TCSB1-GC2010 | Public Relations | 3.0 |
| TCSB1-GC2045 | Sports Broadcasting | 3.0 |
| TCSB1-GC2060 | Digital Media | 3.0 |
In this five-course concentration, students examine the digital frameworks for producing and distributing sports products on a global scale; acquire the ability to analyze and to apply market research metrics; and gain an in-depth understanding of the business of sports broadcasting.
Students are required to take all of the following courses.
| Course | Title | Credits |
|---|---|---|
| TCSB1-GC2045 | Sports Broadcasting | 3.0 |
| TCSB1-GC2060 | Digital Media | 3.0 |
| TCSB1-GC2090 | Market Research | 3.0 |
Students also select two of the following courses. Substitutions can be made with advisor's approval.
| Course | Title | Credits |
|---|---|---|
| TCSB1-GC1010 | Leadership & Organiztnl Behavior | 3.0 |
| TCSB1-GC1090 | Graduate Internship | 3.0 |
| TCSB1-GC2005 | Intellectual Property & Licensing | 3.0 |
| TCSB1-GC2010 | Public Relations | 3.0 |
| TCSB1-GC2015 | Professional Franchise Operations | 3.0 |
Students in this five-course concentration gain a foundation in the laws and legal principles that apply to the business of professional and collegiate sports, including the protection and licensing of intellectual property, contracts, and labor relations.
Students are required to take all of the following courses.
| Course | Title | Credits |
|---|---|---|
| TCSB1-GC2005 | Intellectual Property & Licensing | 3.0 |
| TCSB1-GC2055 | Labor Relations in Sports | 3.0 |
| TCSB1-GC2065 | Sports Contracts | 3.0 |
Students also select two of the following courses. Substitutions can be made with advisor's approval.
| Course | Title | Credits |
|---|---|---|
| TCSB1-GC1090 | Graduate Internship | 3.0 |
| TCSB1-GC2015 | Professional Franchise Operations | 3.0 |
| TCSB1-GC2025 | College Sports Operations | 3.0 |
| TCSB1-GC2045 | Sports Broadcasting | 3.0 |
| TCSB1-GC2050 | Amateur Sports Governance | 3.0 |
Students are required to take all of the following courses.
| Course | Title | Credits |
|---|---|---|
| TCSB1-GC3000 | Advanced Research Seminar | 3.0 |
| TCSB1-GC3010 | Consulting Strategies | 3.0 |
Students are required to take all of the following courses. With advisor's approval, one or more may be waived without replacement.
Students may take the the following courses or courses from other NYU-SCPS graduate programs with advisor's approval.
| Course | Title | Credits |
|---|---|---|
| TCSB1-GC1070 | Advanced Special Project | 3.0 |
| TCSB1-GC3040 | Seminar in Sports Law | 3.0 |
| TCSB1-GC3090 | Internship II | 0.0 |
| TCSB1-GC3900 | Independent Study in Sports | 3.0 |
