NYU-SCPS Public Relations Program Wins Award
NYU-SCPS Program named "PR Education Program of the Year" by PRWeek
PRWeek magazine conferred its PR Education Program of the Year award upon the M.S in Public Relations and Corporate Communication program of the New York University School of Continuing and Professional Studies (NYU-SCPS) for the second year in a row.
Citing the School's graduate public relations program as being the best of its kind, the PRWeek award judges—all industry professionals—commended NYU-SCPS for its rigorous, practice-based curriculum and for its faculty, which is comprised of nearly 30 leading PR practitioners. PRWeek's education award, which "recognizes achievement in lesson plans that educate the next generation of PR professionals," was bestowed upon NYU-SCPS based upon its "continued growth and high-profile partnerships."
The award was presented at a gala event at the Sheraton New York Hotel & Towers in Manhattan on March 11, 2010. The event was generously sponsored by Waggener Edstrom Worldwide, a leading public relations and digital communications agency.
"NYU-SCPS has the best reputation and arguably the most resources, which distinguished it," said one judge.
Professionals from companies including Ketchum, Inc.; Edelman; Johnson & Johnson; Porter Novelli; Food Lion; and Publicis PR Group serve as faculty members, and classes frequently feature high-caliber guest lecturers from the industry including Burson-Marsteller's Harold Burson, GE's Gary Sheffer, and IBM's Jon Iwata.
Judges described the program as "the gold standard" and "consistently strong."
The program’s academically rigorous coursework includes core classes in writing, history, and media relations; in-depth concentration courses for the specific PR and corporate communications tracks; studies on law and ethics; and a capstone project that entails students preparing a researched report on an issue in PR and communications.
The PRWeek Awards are recognized as one of the industry's highest accolades given annually to the best corporate, nonprofit and agency teams, for the campaigns they produce. The Awards honor best practices and creative excellence in public relations programming.