MESSAGE FROM THE DIRECTOR
Digital imaging techniques find their application in a rapidly growing number of industries. Of
course, the most popular is the entertainment industry. Animation, film, video games, commercials,
and broadcast media all utilize digital imaging techniques to pursue new ideas which could not be
produced any other way.
With the growing number of small and mid-sized production companies comes a growing demand for
digital artists. Companies are working closely with schools again in order to identify the best
among the future generation of junior artists. Highly developed production pipelines, proprietary
technology, and market competition set high standards for everyone starting their first job in the
industry.
CADA concentrates on the specific needs of the industry and works closely together with
professionals to optimize the curriculum and teach the theoretical and practical concepts of
digital imaging and design essential for a successful career. All professions in digital imaging
and design eventually serve one purpose: enabling the visual artist to express ideas and
communicate a message through story and concept. An idea for a story, drawings, sketches,
sculptures, and storyboards are the basis for what finally becomes executed in digital media.
Our curriculum concentrates on the most important conceptual steps in digital production;
the art, the techniques, and the principles that allow the digital artist to explore ideas, master
new challenges, and adapt to any customized production environment in the industry. It is the
creative mindset and the deep understanding of the concept of digital imaging and design that
allows the artist to create innovative and exciting films and animations in a highly technological
setting.
Sincerely,
Michael Hosenfeld, M.A.
academic program director and clinical associate professor,
graduate program in Digital Imaging and Design,
Center for Advanced Digital Applications
