Design and Digital Arts

CERTIFICATE IN WEB PRODUCING

The growth of the Internet and the ongoing integration of this communication medium into daily life has brought about huge structural changes in all areas of the established media industry in the last five years. As the old models of acquisition and distribution of content continue to evolve, entrepreneurial, creative content producers are increasingly utilizing the Internet as a platform for their work.

Upon completion of the certificate program, students are able to:

• Analyze existing websites or develop a new website to determine the clarity and efficacy of a site's organizational design.
• Develop procedures to assess users' experience in navigating and using a website.
• Apply their findings to determine ways to improve a website's effectiveness.
• Gain skills in project management, including developing workflow processes that are conducive to creating and producing website content.

To earn the certificate, an average grade of B or higher is required, indicating successful completion of nine required courses.

Certificate Builder

COURSE CHECK LIST			COURSE NO.	PRICE
Required Courses (9 of these courses are required)
	Color Systems Gain a comprehensive understanding of color modes, including RGB for light-based projects such as broadcast, CMYK and flat colors for print projects, and hexidecimal for... (click on course name to read more)		PHTG1-CE9223	$295
	Information Architecture I: Foundations The skilled organization and flow of information on a website ensures a positive user experience. Learn to organize and categorize large amounts of information and... (click on course name to read more)		WDES1-CE9246	$295
	Information Architecture II: Essentials Expand your knowledge of sitemaps, flow diagrams, and page elements to create more sophisticated and functional webpages. Explore Web design styles and ways to organize... (click on course name to read more)		WDES1-CE9305	$295
	Website Usability I: Foundations Usability is a crucial factor in a website's success. Discover proven methods for integrating key elements, such as user-centered design, information architecture, rapid prototyping, and... (click on course name to read more)		WDES1-CE9245	$495
	Website Usability II: Essentials Explore techniques for creating a persuasive experience built on real user needs demonstrating accountable results. Within the lens of traditional usability techniques, learn how to... (click on course name to read more)		WDES1-CE9056	$495
	Media Management Learn how to lead your organization's digital strategy to leverage market opportunities and consumer preferences. Confront the challenges of media landscapes as they shift with... (click on course name to read more)		PENT1-CE9157	$495
	Producing for TV and New Media How does someone with a great idea for a new program develop it into a successful project? This intermediate-level course is for those serious about... (click on course name to read more)		PENT1-CE9167	$970
	Law for Producers Established or aspiring film and television producers develop familiarity with entertainment law's contracts and legal principles, and learn how to find and effectively work with... (click on course name to read more)		PENT1-CE9136	$825
	Web Producing Build upon your knowledge of producing traditional media through this exploration of producing for the Web, such as webcasts, commercials, or series. In this intermediate... (click on course name to read more)		PENT1-CE9147	$675
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