CERTIFICATE IN MOTIONOGRAPHY
Explore the fundamental principles of motionography, which blends art and technology to create dynamic visuals for the screen. Become familiar with the processes of creating effective titles and sequences for broadcast graphics, film titles, or commercials.
Understand how to create engaging visual imagery, to generate unique ideas, and to develop color palettes that support your concept. Learn how to harness color and choose typography to fit the delivery mechanism: television, cinema, computer monitor, or mobile screen. Learn industry standard image-manipulation software: Adobe Photoshop and Adobe AfterEffects. Apply verything to an concluding individual project.
Upon completion of the program, students have an understanding of:
Conception and visualization of projects. Problem solving through brainstorming, visual storytelling, and lateral thinking. Typography for effective communications. Proficiency with industry standard software applications. Color systems for the screen. Organizing and digitization of data. Generating titles and graphics. Motionography project planning process and workflow. The design process from concept to completion. How to develop and strengthen unique style and vision. Industry practices. To earn the certificate, an average grade of B or higher is required, indicating successful completion of nine required courses.
Note: This certificate, formerly the Certificate in Visual Effects, has been retitled and restructured.
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