CERTIFICATE IN NIELSEN AUDIENCE MEASUREMENT

In this specialized certificate program, learn the structure of the TV industry and the research methodologies used to gather and report Nielsen ratings, as well as other media research techniques. The certificate includes both classroom work and internship experience at broadcast and cable television networks. Recent students who have completed this certificate were placed in positions at ABC, CBS, and the WB; Viacom's channel LOGO; and Nielsen Media Research.

Upon completion of this certificate program, students have knowledge of:

• The basic structure and processes of the TV programming and advertising industries.
• The technical language of TV advertising sales, buying, planning, and research.
• The recurrent viewing patterns of the TV audience.
• The fundamental principles of social survey research.
• The methodology used by Nielsen Media Research to produce national and local ratings.
• The primary data and software products of Nielsen Media Research.
• The elements of effective research charting and presentations.

To earn the certificate, an average grade of B or higher is required indicating successful completion of the intensive requirements.

Certificate Builder

COURSE CHECK LIST			COURSE NO.	PRICE
Required Courses (1 of these courses are required)
	Nielsen Audience Measurement		X34.9139	*

*Courses not available in current semester.

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