CURRICULUM
In the dynamic global business of graphic communications, today’s leaders need a broad-based skill set and an in-depth understanding of how to make the most of advances in print and emerging digital media. This management-driven degree provides a unique approach to exploring the many stages of the graphic communications process by linking education with innovative business leadership. The program combines theory and critical thinking with practical applications to the world of graphic communications.
Course work covers the functions of management and the capabilities of emerging technologies. You learn the fundamentals of graphic communications through a core curriculum and choose the remainder of your courses from two areas of study to match your interests: Management Practices and Cross-Media Technology.
Course topics include:
- Executive Leadership
- Entrepreneurial Thinking
- Managing the Media Mix
- Financial Management
- Buying and Selling of Graphic Communications
- Managing Electronic Publishing
- Web and Multimedia Applications
- Quality Management
- Emerging Topics in Graphic Communications Media
In your final semester, a Capstone Project serves to complete your master’s degree program.
CORE COURSES
Core courses provide you with the fundamental knowledge and skills that are essential for success in the profession. These courses focus on management techniques and strategies pertinent to the graphic communications industry, as well as print and emerging media.
ELECTIVES
To build on the strengths of the core courses, you select 19-21 credits from the list of electives that have been grouped into areas of study according to content. Students may also select, with advisement, up to two graduate courses (6 credits) in related fields from other SCPS graduate programs.
INDEPENDENT STUDY
An independent study provides you with the opportunity to learn more about a specific topic under the mentorship of faculty, advisory board members, and other top industry professionals. You may choose to develop an academic research project or complete an internship.
CAPSTONE PROJECT
The capstone project is your final assignment marking the conclusion of your master’s degree program. You select your own topic, most likely an issue related to your area of specialization, and conduct research under the guidance of a faculty member. You may also work with mentors from our advisory board. This is your opportunity to undertake an intensive exploration of some aspect of graphic communications. Ultimately, your completed project demonstrates your knowledge of the crucial role graphic communications plays in the management and technology of an organization.
STUDY ABROAD
We help our students find internships and work experiences abroad for which they receive academic credit. Two students will be working with CGI International this summer in London, for example, and will receive credit.
