M.A. in Graphic Communications
Management and Technology

DEGREE REQUIREMENTS

Curriculum for the M.A. in Graphic Communications Management and Technology is continually re-evaluated and updated in response to industry needs to provide the most up-to-date and relevant course of study. The current requirements to complete the degree are as follows. Click on the course titles for descriptions.

Core Courses

Students are required to complete five courses from the designated courses below. (By Advisement)

Graphic Communications Management / Y36.1000	3
Graphic Communications Professional Seminar: Executive Leadership / Y36.1010	3
Graphic Communications Technologies / Y36.1030	3
Financial Management: Planning And Analysis In Graphic Communications / Y36.1035	3
Managing the Media Mix in Graphic Communications / Y36.1040	3

Electives (grouped by Area of Study)

Select 19 - 21 credits from the entire list of electives which have been grouped into three Areas of Study according to content, including some additional electives courses. Students may also select with advisement up to two graduate courses (6 credits) in related fields from other SCPS graduate programs. This structure has been established to assist students in customizing their program of study.

Area of Study: Management Practices

Operations Management in Graphic Communications / Y36.3000	3
Quality Management in Graphic Communications / Y36.3010	3
Graphic Communications Professional Seminar: Entrepreneurial Thinking / Y36.3015	3
The Buying and Selling of Graphic Communications / Y36.3035	3
Human Resource Management in Graphic Communications / Y36.3045	3
Graphic Communications: Design and Persuasion / Y36.3050	3

Area of Study: Cross-Media Technology

Managing Electronic Publishing, Web and Multimedia Applications in Graphic Communications Media I / Y36.3210	3
Managing Electronic Publishing, Web and Multimedia Applications in Graphic Communications Media II / Y36.3215	3
Graphic Communications Initiatives: Concept Through Execution / Y36.3225	3
Graphic Presentation Media: Building a Brand / Y36.3235	3

Additional Electives

Independent Study in Graphic Communications (1 - 4 credits) / Y36.3900
Advanced Seminar for Emerging Topics in Graphic Communications / Y36.3905	3

Capstone (required)

Culminating Experience in Graphic Communications Management and Technology Project (Thesis, 1 - 3 credits) / Y36.1900
Research Methods in Graphic Communications / Y36.1905	3