The industry outlook in graphic communications media encompasses print, web and multimedia on a global scale. Learning how to manage the media mix will be increasingly important as several areas of media converge and new media channels are created, creating new opportunities and markets. We will see new alliances and relationships as we help our clients look for innovative ways to reach their customers.
(Bureau of Labor Statistics, U.S. Department of Commerce)
Managing Global Production
Graphic communications companies have benefited from the investments that have been made in
the latest production technologies and cutting-edge communications methods that allow production
tasks to be managed and executed worldwide. Innovative managers will be needed to understand how
best to use their technologies.
Digital Workflow
Managing workflow between advertising clients, editorial, graphic production, photographers,
and printers is impressively cutting edge. The power of information systems is only partially being
exploited
Managing Media Integration
Many traditional printing companies have made significant investments in creating, managing,
and deploying electronic media for their print clients, offering new levels of service and media
integration capabilities. Top managers in print, web and multimedia will be needed to direct this
media convergence.
Digital Printing
Digital printing, that is, printing using advanced technologies that allow customization of
each item printed in a long print run, is changing the direct marketing industry, as marketers use
these technologies to stimulate their e-commerce businesses. Changes in technology have created new
career opportunities and new strategies.
Managers who want to succeed in the graphic communications industry must be well-versed in traditional and emerging media, as they will be asked to assist their customers in the creation and execution of the best communications strategies and tactics for their individual needs. Print, while one of the traditional media, remains a large industry that needs well-educated professionals who are fluent in new communications technologies and can navigate the constantly changing media landscape for their clients. Overall, innovative managers in print, web and multimedia will lead the way.
Student, M.A. Graphic Communications Management & Technology
"We addressed real issues that students might face in a work situation."
General Information: (212) 998-7200
Toll Free: (888) 998-7204
Continuing Education Registration: (212) 998-7150
SCPS Home
Calendar
Newsroom
Giving to SCPS
About SCPS
Contact Us
© 2007 New York University School of Continuing and Professional Studies (Privacy Policy)
Degree Admissions: (212) 998-7100
Email: scps.info@nyu.edu