M.A. in Graphic Communications
Management and Technology

ELECTIVES BY AREA OF STUDY

To build on the strengths of the core courses, you select 19 to 21 credits from two areas of study, Management Practices and Cross-Media Technology.

MANAGEMENT PRACTICES
Explore critical management issues and deepen your knowledge of the industry. Study the evolving global market and learn to be a strategic leader in areas such as operations management, entrepreneurial thinking, quality management, building a brand and design and persuasion.

Courses in Management Practices include:

Human Resource Management in Graphic Communications
Graphic Communications: Design and Persuasion
Operations Management in Graphic Communications
Quality Management in Graphic Communications
Graphic Communications Seminar: Entrepreneurial Thinking
The Buying and Selling of Graphic Communications

CROSS-MEDIA TECHNOLOGY
Understand the capabilities of emerging technologies in media. Learn to use technology as a valuable tool for accomplishing management objectives and creating new opportunities in the field. A strong understanding of technical issues and applications empowers students to become future leaders and managers who know how to meet the needs of this rapidly changing industry.

Courses in Cross-Media Technology include:

Managing Electronic Publishing, Web, and Multimedia Applications in Graphic Communications Media I
Managing Electronic Publishing, Web, and Multimedia Applications in Graphic Communications Media II
Graphic Communications Initiatives: Concept Through Execution
Graphic Presentation Media: Building a Brand

ADDITIONAL ELECTIVES