Programs in Marketing

The field of marketing is undergoing a fundamental transformation. Emerging technologies and an increasingly informed customer base make it necessary for today’s companies to address their audience in new ways. Customers are being reached through multiple channels, as companies take a more integrated approach in their initiatives, moving away from mass-market, product-driven, and brand-driven marketing toward personalized, highly targeted approaches. As a result, companies need strategic thinkers with the skills to implement innovative marketing campaigns and a keen understanding of how this affects bottom-line results.