Programs in Marketing

M.S. IN INTEGRATED MARKETING

In its annual survey of senior executives at leading companies, the Association of National Advertisers identified integrated marketing and marketing accountability as the skills most sought after in employees. The M.S. in Integrated Marketing program at NYU-SCPS prepares students to plan, manage, and measure all aspects of marketing.

If marketing is your chosen field, then the M.S. in Integrated Marketing, which focuses on marketing as a key element of business to support a company's overall growth strategy, is right for you. In contrast to a general-management program, all courses in this master’s degree are marketing-focused. Companies seek our graduates because they are prepared for leadership positions and have the analytic and strategic skills to be both generalists and specialists. Students consider this degree to be the fast track to CMO.

The program’s core curriculum of general marketing courses includes finance, campaign management, strategic planning, digital marketing, and management. Students also select more specialized courses from concentration areas in Brand Management, Digital Marketing, or Marketing Analytics. They then apply their learning in the Capstone course, which focuses on writing the business plan and entrepreneurship.