M.S. in Integrated Marketing

ALUMNI

Alumni are essential to the ongoing strength of NYU's School of Continuing and Professional Studies. The SCPS Office of Alumni Relations works with the NYU Alumni Association, school alumni board members, students, faculty, and administration to enhance community awareness of our educational programs, provide opportunities to further professional and intellectual interests, and support SCPS through professional contacts and fundraising.

For each entering class, our alumni lead a panel discussion on how to succeed in grad school and how to plan for the job market.  In Fall 2007, the panel featured alumni from Citigroup, Lacoste, Datatron, MediaEdge/WPP, JP Morgan Chase, Sirius Satellite Radio, and Nestle.

Graduates are in a range of marketing roles, ranging from Search Engine Marketing to brand advertising, circulation marketing, multi-channel e-commerce/retail marketing, catalog marketing, database management, web metrics, CRM, brand management, digital agencies, direct-marketing agencies, financial services, mobile marketing, and strategic planning.  Companies with recent alumni include:
  • Nestle
  • Dannon
  • Google
  • Donnelley Marketing 
  • Double Click
  • Time, Inc.
  • Avenue A/Razorfish
  • Sirius Satellite Radio
  • Citigroup
  • Ogilvy
  • JP Morgan Chase
  • American Express
  • Readers’ Digest
  • McGraw-Hill
  • L’Oreal Athens
  • AIG
  • Starwood
  • MRM/McCann Relationship Marketing
  • Redcats U.S.A.
  • Thumbplay
  • Polo Ralph Lauren
  • Brooks Brothers
  • Lacoste
  • TBWA Chiat/Day
  • G2 Direct & Digital
  • Oxygen Media

Contact Information

For information about the Integrated Marketing curriculum, please contact Dr. Marjorie Kalter at mk99@nyu.edu

Daniel Sommer

Alumnus, M.S. in Integrated Marketing
Vice president, HNW, Inc.

"The skills and knowledge that I acquired in the direct and interactive marketing program have helped me to become a confident and effective leader."