M.S. in Integrated Marketing

CAREER PATHS

The M.S. in Integrated Marketing provides students with comprehensive knowledge to work in many different areas of marketing. Here are some examples of specific career areas our students are prepared for, depending on which concentration they choose to study:

• Digital Marketing:
  All aspects of online/interactive, including search, e-mail, e-commerce, social media, mobile, word of mouth, and more.
   
• Brand Marketing:
  Brand strategy, brand/product management, strategic planning, advertising.
   
• Marketing Analytics:
  Projecting, analyzing results for Web traffic, sales, and other aspects of consumer behavior.
   
• Direct Marketing:
  Subscription sales, club marketing, catalog marketing, loyalty programs, customer-relationship marketing/customer-experience management (CRM/CEM).

Graduates of the M.S. in Integrated Marketing program work in a wide range of marketing roles. Recent alumni positions include:

• Nestle, brand manager
• Dannon, brand manager
• Google,senior strategist for Europe, Middle East, and Asia (London)
• Draft FCB, search supervisor
• Donnelley Marketing, vice president of business strategy
• Double Click, strategy director
• Organic, customer engagement manager
• Microsoft, regional marketing manager
• Digitas, account executive
• Avenue A/Razorfish, account executive
• WeightWatchers.com, CRM manager
• Lacoste, director of e-commerce
• Ogilvy, senior analyst
• G2 Direct & Digital, strategic planner (SF)
• Oxygen Media, manager of affiliate marketing
• Epsilon, account supervisor
• Elizabeth Arden, director of e-commerce
• MRM, strategic planner
• SAP, strategic planner
• Citigroup, vice president of card marketing