CURRICULUM
The Master of Science in Integrated Marketing (formerly Direct and Interactive Marketing) curriculum provides an integrated, focused
approach to the study of digital marketing, brand management, and marketing analytics. Marketing
leaders today must understand how the best practices of direct marketing are applied to enhancing
the measurability of online and mobile, as well as to the relationship-building strategies that
brand marketers need for customer loyalty. From competitive strategy and financial planning to
operations and database analysis, the curriculum is designed to provide you with the analytic and
strategic expertise necessary to succeed in today’s increasingly interactive and multichannel
marketplace. Throughout the program, you apply what you learn in exercises, simulations, case
analyses, and presentations.
To inquire about the Integrated Marketing core curriculum and concentration areas planned for
Fall 2008, please contact Dr. Marjorie Kalter, the program’s academic director, at
mk99@nyu.edu.
Both the current and new curriculum consist of 14 courses. All courses are offered in the
evenings to accommodate the needs of working professionals. You can complete your degree in two
years of full-time study or up to five years of part-time study, for a total of 42 credits. If you
are an international student, your level of fluency in English may affect the time needed to
complete the degree.
For students who began the program in Direct and Interactive Marketing, the degree is composed
of Foundation courses and Core Competency courses that provide a range of subjects necessary for
all professionals in the field, as well as Elective courses and a Capstone course in which, in
consultation with the faculty advisor, you demonstrate your abilities by developing an individual
business project.
