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M.S. in Integrated Marketing

CURRICULUM

All courses in the Master of Science in Integrated Marketing are marketing-focused. Students begin with a set of core courses. They then select from three concentration areas: Digital Marketing, Brand Management, or Marketing Analytics. To complete the degree, students take the Capstone course.

The curriculum consists of 14 courses. Each course is three credits, for a total of 42 credits. All courses are offered in the evenings to accommodate the needs of working professionals and to allow full-time students to do internships.

Full-time students complete the degree in two years; part-time students may take up to five years, depending on the number of courses they take each semester. If you are an international student, your level of fluency in English may affect the time you need to complete the degree.


CORE COURSES

Students begin with a set of core courses that build analytic and strategic, campaign management, and leadership skills. Core courses provide students with the essentials of integrated and digital marketing; database management and modeling; finance for marketing decisions; campaign strategy, planning, and execution; competitive strategy; and leadership. 

CONCENTRATION AREA COURSES*

Following the Core courses, students select from three concentration areas: Digital Marketing, Brand Management, or Marketing Analytics. Concentration area courses allow students to develop more specialized marketing skills. Students choose four courses in one Concentration area, or three from one area and one from another. 

*International students who do not have experience working in a U.S.-based company may be required to take Intensive in American Business in place of one course in any Concentration area.

CAPSTONE COURSE

After completing the Concentration area courses, students take the Capstone course, Capstone: The Business Plan. In this course,students develop individual concepts for new companies and write a complete business plan. This class, a workshop in which students write their business plans, meets each week.

 

For further information, please contact Dr. Marjorie Kalter, the program’s academic director, at mk99@nyu.edu.


Contact Information

For information about the Integrated Marketing curriculum, please contact Dr. Marjorie Kalter at mk99@nyu.edu

Daniel Sommer

Alumnus, M.S. in Integrated Marketing
Vice president, HNW, Inc.

"The skills and knowledge that I acquired in the integrated marketing program have helped me to become a confident and effective leader."

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