M.S. in Integrated Marketing

DEGREE REQUIREMENTS

The curriculum for the M.S. in Integrated Marketing is continually reevaluated and updated in response to industry needs to provide the most up-to-date and relevant course of study. The current requirements to complete the degree are as follows. Click on the course titles to view descriptions.

Core Courses

(27 Credits)

Integrated Marketing / Y50.1000	3
Campaign I: Strategy and Execution / Y50.1005	3
Competitive Strategy / Y50.1011	3
Campaign II: Planning and Management / Y50.1015	3
Database Management and Modeling / Y50.1025	3
Finance for Marketing Decisions / Y50.1030	3
Digital Marketing / Y50.1035	3
Statistical Measurements, Analysis, and Research / Y50.1055	3
The C-Suite Perspective: Leadership and Integrated Marketing / Y50.1060	3

Concentrations

Students select 4 courses from any one concentration; or three courses from one concentration and one from either of the other concentrations; or may select with advisement one (3-credit) course in a related field from other SCPS graduate courses)

Digital Marketing

Direct Marketing / Y50.2005	3
Internship (requires approval of academic advisor) / Y50.2015	0-3
Intensive in American Business / Y50.2025	3
Advanced Digital and Emerging Media / Y50.2100	3
Search Marketing / Y50.2105	3
Multi-Channel Catalog Merchandising and Marketing / Y50.2110	3
Digital Marketing Operations / Y50.2115	3
E-Commerce Marketing / Y50.2120	3

Brand Management

Direct Marketing / Y50.2005	3
Internship (requires approval of academic advisor) / Y50.2015	0-3
Intensive in American Business / Y50.2025	3
Brand Strategy / Y50.2200	3
Managing Products and Brands / Y50.2205	3
Consumer Behavior / Y50.2210	3
Theory, History and Practice of Public Relations / Y50.2215	3

Marketing Analytics

Direct Marketing / Y50.2005	3
Internship (requires approval of academic advisor) / Y50.2015	0-3
Intensive in American Business / Y50.2025	3
Advanced Database Analysis Using SAS / Y50.2300	3
Web Analytics: SEO/SEM, PPC, E Mail, and Clickstream Analysis / Y50.2305	3
Advanced Test, Analysis, ad Experimental Design / Y50.2310	3
CRM: Managing Customer Experience / Y50.2315	3