M.S. in Integrated Marketing

DEGREE REQUIREMENTS

All courses in the M.S. in Integrated Marketing program are marketing focused. Students begin with a set of core courses. They then select from three concentration areas: digital marketing, brand management, or marketing analytics. To complete the degree, students take the capstone course.

The curriculum consists of 14 courses. Each course is three credits, for a total of 42 credits. All courses are offered in the evenings to accommodate the needs of working professionals and to allow full-time students to participate in internships.

Full-time students complete the degree in two years; part-time students may take up to five years to complete the course of study, depending upon the number of courses they take each semester.

Core Courses

The core curriculum is designed to provide you with a deep and broad foundation that supports concentration coursework and serves you throughout your career. Students are required to take all of the following courses.

(27 Credits)

Integrated Marketing / INTG1-GC1000	3
Finance for Marketing Decisions / INTG1-GC1030	3
Campaign I: Strategy and Execution / INTG1-GC1005	3
Campaign II: Planning and Management / INTG1-GC1015	3
Statistical Measurements, Analysis, and Research / INTG1-GC1055	3
Database Management and Modeling / INTG1-GC1025	3
Competitive Strategy / INTG1-GC1011	3
Digital Marketing / INTG1-GC1035	3
The C-Suite Perspective: Leadership and Integrated Marketing / INTG1-GC1060	3

Concentrations

Students select four courses from any one concentration; or three courses from one concentration and one from either of the other concentrations; or may select with advisement, one (three-credit) course in a related field from another NYU-SCPS graduate program.

Brand Management

Brand Strategy / INTG1-GC2200	3
Managing Products and Brands / INTG1-GC2205	3
Consumer Behavior / INTG1-GC2210	3
Direct Marketing / INTG1-GC2005	3
Internship / INTG1-GC2015	0-3
Theory, History and Practice of Public Relations / INTG1-GC2215	3
Intensive in American Business / INTG1-GC2025	3

Digital Marketing

Social Media and the Brand / INTG1-GC2100	3
Search Marketing / INTG1-GC2105	3
E-Commerce Marketing / INTG1-GC2120	3
Operations Strategy / INTG1-GC2115	3
Direct Marketing / INTG1-GC2005	3
Internship / INTG1-GC2015	0-3
Intensive in American Business / INTG1-GC2025	3

Marketing Analytics

Business Analytics and Data Visualization Using SAS / INTG1-GC2300	3
Web Analytics: SEO/SEM, PPC, E-Mail, and Clickstream Analysis / INTG1-GC2305	3
Advanced Test, Analysis, and Experimental Design / INTG1-GC2310	3
CRM: Managing Customer Experience / INTG1-GC2315	3
Direct Marketing / INTG1-GC2005	3
Internship / INTG1-GC2015	0-3
Intensive in American Business / INTG1-GC2025	3