M.S. in Integrated Marketing

DR. MARJORIE KALTER: BIOGRAPHY

Marjorie Kalter, Ph.D., came to NYU in 2001 from Columbia University. She teaches competitive strategy and entrepreneurship. She gives students the benefit of her experience in teaching and marketing: Professor Kalter was executive vice president and account managing director at Wunderman (WPP Group) New York and Paris, leading integrated marketing programs for American Express, AT&T, Danone, Kraft, and Air France. She was awarded the Direct Marketing Educational Foundation’s Outstanding Educator award for 2004. 

A member of the Board of Directors for the Direct Marketing Educational Foundation and the Direct Marketing Association’s ECHO Committee, she is chairman of the DMA Hall of Fame Committee for 2007 and a frequent speaker at marketing conferences on the convergence of direct marketing and brand advertising.