MESSAGE FROM THE DIRECTOR
Dear Prospective Student,
This is the best time for you to be considering graduate school in the field of integrated
marketing. Right now, as seen in articles in
The Wall Street Journal, Advertising Age, and
Business Week, there is a critical need for managers who are expert at integrating direct,
digital, and brand marketing. To meet this need, our new curriculum in Integrated Marketing will
launch in Fall 2008.
Companies like Procter & Gamble, Polo Ralph Lauren, Citigroup, Ogilvy, Starwood Hotels and
Resorts, and Google are hiring our
alumni because our students are prepared for significant management
responsibilities in all types of marketing. We are adding a full range of courses in brand
management to our current courses, which cover all aspects of digital marketing and direct
marketing, including database management and analysis.
From my own career at Young & Rubicam, as well as my nine years of teaching in an M.B.A.
program and seven years leading NYU-SCPS's marketing graduate program, I know what marketing
students need to achieve their goals, and I also know what the world’s key companies are looking
for in future marketing leaders.
So if a corner office is your goal, the learning you need is right here in this graduate
program, which serves as an alternative to an M.B.A. by offering
courses that are all marketing-focused. If you would like information about the
new core courses and concentration areas for the M.S. in Integrated Marketing, please contact me atmk99@nyu.edu.
My role in the classroom and in overseeing the curriculum is to ensure that we provide what no
other academic program can: a thorough education in direct, digital, and brand marketing. If you
see your future in marketing, this is the graduate degree, this is the professional network—this is the next
step to your career.
Sincerely,
Marjorie Kalter, B.A., Ph.D.
academic program director and clinical professor,
graduate program in Direct and Interactive Marketing,
Division of Programs in Business
