M.S. in Integrated Marketing

MESSAGE FROM THE DIRECTOR

Dear Prospective Student,

Now is the ideal time for you to consider graduate school in the field of integrated marketing. Right now, as seen in articles in The Wall Street Journal, Advertising Age, and Business Week, there is a critical need for managers who are expert at integrating direct, digital, and brand marketing. To meet this need, we have revised and updated our master's curriculum. The new curriculum in Integrated Marketing is effective immediately for the Fall 2008 semester.

Companies like Procter & Gamble, Polo Ralph Lauren, Citigroup, Ogilvy, Starwood Hotels and Resorts, and Google have hired our alumni because our students are prepared for significant management responsibilities in all types of marketing. In the new curriculum, we have added a full range of courses in brand management to our other courses, which cover all aspects of digital and direct marketing, including database management and analysis.

Through my career at Young & Rubicam, as well as nine years teaching in an M.B.A. program and seven years leading NYU-SCPS's marketing graduate program, I have learned what skills marketing students need to achieve their goals, and have seen firsthand what today's key companies are looking for in future marketing leaders. So if a corner office is your goal, everything you need is right here, in a graduate program that serves as an alternative to an M.B.A. by offering courses that are all marketing focused.

My role in the classroom and in overseeing the master's curriculum is to ensure that we provide what no other academic program can: a thorough education in direct, digital, and brand marketing. If your future is in marketing, this is the graduate degree, this is the professional network... this is the next step in your career.

Sincerely,

Marjorie Kalter, B.A., Ph.D.
academic program director and clinical professor,
graduate program in Direct and Interactive Marketing,
Division of Programs in Business