M.S. in Integrated Marketing

FACULTY AND ADMINISTRATION

FACULTY
The high level of academics you experience in the classroom is the product of a world-class faculty. These scholar-practitioners, who draw expertise largely from the metropolitan area, are eager to teach here amid the city’s rich pool of marketing specialists. They bring to their classrooms, as a matter of course, guest lecturers, case studies, research, and professional expertise that show you by example how to excel—and hopefully inspire you to find a way to give back to the profession, just as they do. As you come to know your professors through classes, workshops, and industry events, you learn firsthand their dedication to teaching, their eagerness to share their expertise, and their commitment to mentor you while you prepare for career enhancement.

Among our faculty members are leaders who develop the full range of marketing programs for Fortune 500 and global companies, including brand strategy, customer-acquisition strategy, customer loyalty/CRM strategy, interactive strategy, media strategy, database models, and campaigns that win industry awards for their creative edge and landmark results. Because our faculty members are actively involved in the profession, our curriculum is always current, reflecting the real needs and the growth trends of marketing companies.

ADMINISTRATION

Robert S. Lapiner, B.A., M.A., Ph.D.
dean, School of Continuing and Professional Studies

Anthony Davidson, B.B.A., M.B.A., Ph.D.
divisional dean and clinical professor, Division of Programs in Business

Marjorie Kalter, B.A., Ph.D.
academic program director and clinical professor, graduate program in Integrated Marketing, Division of Programs in Business

Renée Harris, B.S., M.S.
coordinating chair, integrated marketing; academic program director, marketing and public relations continuing education programs, Division of Programs in Business

Contact Information

For information about the Integrated Marketing curriculum, please contact Dr. Marjorie Kalter at mk99@nyu.edu

Daniel Sommer

Alumnus, M.S. in Integrated Marketing
Vice president, HNW, Inc.

"The skills and knowledge that I acquired in the direct and interactive marketing program have helped me to become a confident and effective leader."