M.S. in Integrated Marketing

INDUSTRY CONNECTIONS

The Real World and Classroom Learning

Our New York City location enables us to bring guest lecturers from leading companies into the classroom to enrich the curriculum. Companies seek our classes for current marketing challenges, enabling students to apply their learning to the real world. In each project, students are briefed by the company, work in groups, and present their recommendations to company executives.

Projects that graduate students have worked on include:

• Strategic planning sessions for SAP
  (Competitive Strategy)
   
• Development of a media plan to drive visitors to a new website for the Direct Marketing Educational Foundation
  (Campaign II: Planning and Management)
   
• Strategic planning and new campaign development for 1-800-FLOWERS.
  (Campaign I: Strategy and Execution)
   
• Development of integrated marketing campaigns in brand advertising and digital marketing for Constant Contact (a provider of e-mail and online services for businesses) and the Waldorf=Astoria.
  (Campaign I: Strategy and Execution and Campaign II: Planning and Management)
   
• Participation in a global student competition in which each team has a budget for Google AdWords and an actual local client. Student teams must outline strategy, implement and manage their campaigns, analyze results, and provide their business client with recommendations for next steps in online marketing.
  (Web Analytics: SEO/SEM, PPC, E Mail, and Clickstream Analysis)

Events

We have frequent special events for students so that they can meet marketing leaders.  Recent events have featured:

• Bryan Eisenberg, author of two bestselling books on digital marketing and founder of FutureNow, a leading company in online metrics.
• Steve Cone, author of two bestselling books on brand advertising and chief marketing officer of Epsilon.
• Joe Pak, alumnus of our program and strategic planner for Google's Europe, Middle East, and Africa regions.