The field of marketing is undergoing a fundamental transformation. Emerging technologies and
an increasingly informed customer base make it necessary for today’s companies to address their
audience in new ways. Customers are being reached through multiple channels, as companies take a
more integrated approach in their initiatives, moving away from mass-market, product-driven, and
brand-driven marketing toward personalized, highly targeted approaches. As a result, companies need
strategic thinkers with the skills to implement innovative marketing campaigns and a keen
understanding of how this affects bottom-line results.
NYU’s School of Continuing and Professional Studies (SCPS) has been an invaluable resource for
marketing professionals and those looking to enter the field since 1934. Our program is designed to
be continuously responsive to developing trends, new concepts, and the latest strategies. You learn
from a
faculty
of leading marketing, advertising, and sales experts, all of whom are leading practitioners in
these professions.
NYU-SCPS offers the following programs in marketing:
