This advanced certificate, which can be taken intensively in one semester (fall and spring only), focuses on the management issues facing senior marketing managers. Students develop and enhance their strategic marketing skills for effective management and delivery of management programs. The topics covered are usually found in a graduate program or an advanced professional training program delivered through business school.
Upon completion of the program, students have mastered the ability to:
Analyze a competitor's marketing environment for business growth.
Conceptualize, execute, and analyze the results of a marketing program.
Develop marketing strategies.
Develop strategic and analytical skills to solve marketing problems.
Manage marketing projects, teams, agencies, and clients.
Plan strategic products, pricing, distribution, and promotion of goods and services.
View the marketing function as part of the overall business strategy.
Write more effective marketing plans that are on strategy with expected outcomes for better results.
This certificate is awarded to students who successfully complete five courses--three required and two electives.
