Required Courses
(3 of these courses are required)
Strategic Planning for Marketers
Today's marketers must think strategically and consider consumer insights, digital versus traditional media, and social media while determining how and when sales, PR, metrics, and...(click on course name to read more)
MKMG1-CE9941
$805
Enterprise Thinking: How to Do Business Better, Faster, and Cheaper
Want to complete projects on target, save time and money, create windfall profits, and innovate at the leading edge? Put enterprise thinking into action. An...(click on course name to read more)
MKMG1-CE8211
$830
Crushing the Competition: Using Strategic Marketing Management for Competitive Advantage
What aspects of marketing influence competitive advantage and help increase sustainable winning strategies? Examine strategy development and competition in depth and learn how a company's...(click on course name to read more)
MKSB1-CE9240
$805
Competitive Intelligence: Breakthrough Strategies for Competitive Advantage
In unpredictable times, intelligent companies do more than weather economic, domestic, and global market changes; they forecast the future. Competitive marketing intelligence (CMI) is an...(click on course name to read more)
MKMG1-CE9224
$795
Marketing Metrics: Maximizing Your Company's Return on Investment (ROI)
MKMG1-CE9222
*
Strategic Marketing Research: Driving Strategies and Campaigns
While marketers strive to develop strategies that resonate with customers, product managers are concerned with product launches, packaging, and placement. Marketing researchers must design and...(click on course name to read more)
MRSH1-CE9280
$815
The Manager's Guide to Smart Market Research
This course is designed for marketers, product managers, and advertisers who want to know how to build a successful market research program and what C-suite...(click on course name to read more)
MRSH1-CE9144
$795
Core Courses
(2 of these courses are required)
Corporate Branding Best Practices
In today's saturated consumer market, brand loyalty is an elusive commodity. Learn to redefine best practices for branding and how to implement and strengthen brand...(click on course name to read more)
MKMG1-CE9219
$805
Positioning and Brand Development
Competition drives performance at every corporate level. Whether for a small retail outlet, a service firm, or a dominant multinational corporation, strategic positioning and brand...(click on course name to read more)
MKSB1-CE9255
$815
Customer Acquisition, Retention, and Win-Back Strategies
Focus on managing your greatest asset--your clientele--by learning to develop strategies that lead to customer retention and reactivation. Discussions address analyzing and targeting customers; customer...(click on course name to read more)
MKMG1-CE9277
$805
Issues in Advising Management
PRAV1-CE9001
*
Ethics, Crisis Communication Strategy Execution and Evaluation
Companies that take a proactive approach to crisis management can act immediately and reduce negative impact in the event of an unforeseen crisis. Learn how...(click on course name to read more)
PRAV1-CE9070
$830
Sustainable Development Marketing and Management
Green, or environmental, marketing is being replaced by sustainable development (SD) marketing--sometimes called the 3Ps (people, planet, and profit). In order to thrive in the...(click on course name to read more)
MKMG1-CE9148
$815
Building the Brand Experience
Consumers respond not just to the product, but to the overall buying experience, which includes advertising, sales approach, the website, and interactions with company personnel....(click on course name to read more)
MKSB1-CE8975
$795
Corporate Social Responsibilty
PRAV1-CE9697
*
Marketing Metrics: Maximizing Your Company's Return on Investment (ROI)
MKMG1-CE9222
*
Mastering Innovation Through New Product and Service Development
New products and services are a key growth strategy in any economy. Discover a scientific approach for developing products and services on a consistent and...(click on course name to read more)
MKMG1-CE9252
$830
Elective Courses
(1 of these courses are required)
Marketing Magic: Leveraging the Power of the Assumption
Learn the secret that energizes your brand, sales, and profits. It is the Power of the Assumption. Discover how to leverage this power in order...(click on course name to read more)
MKMG1-CE9109
$795
Be a Powerful Presence: Skills for Female Marketing and PR Executives
Some experts assert that women tend to speak, act, and build relationships in a manner that often lacks focus and strategy. The antidote is in...(click on course name to read more)
MKMG1-CE9636
$460
From Blogs to Buzz--How to Use New Media and Influenced-Based Marketing
The popularity of interactive media has transformed traditional marketing techniques: blogs are changing the news and public relations industries, and traditional advertising spending is declining...(click on course name to read more)
DMMK1-CE8223
$805
The Politics of Digital Advertising
Advertising professionals, especially those responsible for planning and buying search, display, video, and mobile advertising, must be aware of the online privacy debate as it...(click on course name to read more)
DMMK1-CE9943
$805
Guerrilla Marketing
MKFD1-CE8203
*
Making a Profitable Deal: Selling and Negotiating Your Way to Success
Business deals are getting increasingly complex, requiring professionals to be savvy negotiators. As clients analyze every detail, especially in a challenging economy, it is up...(click on course name to read more)
MKFD1-CE8232
$830
Marketing, Digital, or Public Relations Internship Program
Meet industry insiders, get hands-on experience, and improve your marketability with an internship in marketing, advertising, research, entertainment and events marketing, data mining, interactive marketing,...(click on course name to read more)
MKFD1-CE9220
$815
Strategies for Delivering Effective Marketing or PR Presentations
To be a successful marketer or public relations professional, it is essential to present ideas clearly and persuasively. Learn how to pitch an account, ask...(click on course name to read more)
MKFD1-CE9597
$805