Marketing: Digital Marketing and Advertising

CERTIFICATE IN MARKETING MANAGEMENT

This advanced certificate, which can be taken intensively in one semester (fall and spring only), focuses on the management issues facing senior marketing managers. Students develop and enhance their strategic marketing skills for effective management and delivery of management programs. The topics covered are usually found in a graduate program or an advanced professional training program delivered through business school.

Upon completion of the program, students have mastered the ability to:

Analyze a competitor's marketing environment for business growth.
Conceptualize, execute, and analyze the results of a marketing program.
Develop marketing strategies.
Develop strategic and analytical skills to solve marketing problems.
Manage marketing projects, teams, agencies, and clients.
Plan strategic products, pricing, distribution, and promotion of goods and services.
View the marketing function as part of the overall business strategy.
Write more effective marketing plans that are on strategy with expected outcomes for better results.

This certificate is awarded to students who successfully complete six courses--four required and two electives.

Certificate Builder

Required Courses (3 of these courses are required)
COURSE CHECK LIST		COURSE NO.	PRICE

	Strategic Planning for Marketers Today's marketers must think strategically and consider consumer insights, digital versus traditional media, and social media while determining how and when sales, PR, metrics, and... (click on course name to read more)	MKMG1-CE9941	$805
	Enterprise Thinking: How to Do Business Better, Faster, and Cheaper Want to complete projects on target, save time and money, create windfall profits, and innovate at the leading edge? Put enterprise thinking into action. An... (click on course name to read more)	MKMG1-CE8211	$830
	Crushing the Competition: Using Strategic Marketing Management for Competitive Advantage What aspects of marketing influence competitive advantage and help increase sustainable winning strategies? Examine strategy development and competition in depth and learn how a company's... (click on course name to read more)	MKSB1-CE9240	$805
	Competitive Intelligence: Breakthrough Strategies for Competitive Advantage In unpredictable times, intelligent companies do more than weather economic, domestic, and global market changes; they forecast the future. Competitive marketing intelligence (CMI) is an... (click on course name to read more)	MKMG1-CE9224	$795
	Marketing Metrics: Maximizing Your Company's Return on Investment (ROI)	MKMG1-CE9222	*
	Strategic Marketing Research: Driving Strategies and Campaigns While marketers strive to develop strategies that resonate with customers, product managers are concerned with product launches, packaging, and placement. Marketing researchers must design and... (click on course name to read more)	MRSH1-CE9280	$815
	The Manager's Guide to Smart Market Research This course is designed for marketers, product managers, and advertisers who want to know how to build a successful market research program and what C-suite... (click on course name to read more)	MRSH1-CE9144	$795

Core Courses (2 of these courses are required)

	Corporate Branding Best Practices In today's saturated consumer market, brand loyalty is an elusive commodity. Learn to redefine best practices for branding and how to implement and strengthen brand... (click on course name to read more)	MKMG1-CE9219	$805
	Positioning and Brand Development Competition drives performance at every corporate level. Whether for a small retail outlet, a service firm, or a dominant multinational corporation, strategic positioning and brand... (click on course name to read more)	MKSB1-CE9255	$815
	Customer Acquisition, Retention, and Win-Back Strategies Focus on managing your greatest asset--your clientele--by learning to develop strategies that lead to customer retention and reactivation. Discussions address analyzing and targeting customers; customer... (click on course name to read more)	MKMG1-CE9277	$805
	Issues in Advising Management	PRAV1-CE9001	*
	Ethics, Crisis Communication Strategy Execution and Evaluation Companies that take a proactive approach to crisis management can act immediately and reduce negative impact in the event of an unforeseen crisis. Learn how... (click on course name to read more)	PRAV1-CE9070	$830
	Sustainable Development Marketing and Management Green, or environmental, marketing is being replaced by sustainable development (SD) marketing--sometimes called the 3Ps (people, planet, and profit). In order to thrive in the... (click on course name to read more)	MKMG1-CE9148	$815
	Building the Brand Experience Consumers respond not just to the product, but to the overall buying experience, which includes advertising, sales approach, the website, and interactions with company personnel.... (click on course name to read more)	MKSB1-CE8975	$795
	Corporate Social Responsibilty	PRAV1-CE9697	*
	Marketing Metrics: Maximizing Your Company's Return on Investment (ROI)	MKMG1-CE9222	*
	Mastering Innovation Through New Product and Service Development New products and services are a key growth strategy in any economy. Discover a scientific approach for developing products and services on a consistent and... (click on course name to read more)	MKMG1-CE9252	$830

Elective Courses (1 of these courses are required)

	Marketing Magic: Leveraging the Power of the Assumption Learn the secret that energizes your brand, sales, and profits. It is the Power of the Assumption. Discover how to leverage this power in order... (click on course name to read more)	MKMG1-CE9109	$795
	Be a Powerful Presence: Skills for Female Marketing and PR Executives Some experts assert that women tend to speak, act, and build relationships in a manner that often lacks focus and strategy. The antidote is in... (click on course name to read more)	MKMG1-CE9636	$460
	From Blogs to Buzz--How to Use New Media and Influenced-Based Marketing The popularity of interactive media has transformed traditional marketing techniques: blogs are changing the news and public relations industries, and traditional advertising spending is declining... (click on course name to read more)	DMMK1-CE8223	$805
	The Politics of Digital Advertising Advertising professionals, especially those responsible for planning and buying search, display, video, and mobile advertising, must be aware of the online privacy debate as it... (click on course name to read more)	DMMK1-CE9943	$805
	Guerrilla Marketing	MKFD1-CE8203	*
	Making a Profitable Deal: Selling and Negotiating Your Way to Success Business deals are getting increasingly complex, requiring professionals to be savvy negotiators. As clients analyze every detail, especially in a challenging economy, it is up... (click on course name to read more)	MKFD1-CE8232	$830
	Marketing, Digital, or Public Relations Internship Program Meet industry insiders, get hands-on experience, and improve your marketability with an internship in marketing, advertising, research, entertainment and events marketing, data mining, interactive marketing,... (click on course name to read more)	MKFD1-CE9220	$815
	Strategies for Delivering Effective Marketing or PR Presentations To be a successful marketer or public relations professional, it is essential to present ideas clearly and persuasively. Learn how to pitch an account, ask... (click on course name to read more)	MKFD1-CE9597	$805

Print My Certificate