B.S. in Leadership and Management Studies

The increasingly challenging nature of business in our contemporary culture has created the need for a degree program that examines the modern business workplace from many perspectives. The Bachelor of Science in Leadership and Management Studies prepares graduates to address new challenges in six critical areas of today’s workplace: employee development, motivation, and productivity; the role of technology; advertising and public relations; and marketing, human resources, and international business in the 21st century. You select one of the following concentrations: Organizational Management and Development; Technology Management; Advertising and Public Relations; Marketing Management; Human Resource Management; or International Business.

Online Course denotes online course availability.

 

Core Curriculum (32-34 Credits)

We recommend that students complete the McGhee Core Curriculum before the following requirements.

Liberal Arts Electives (8 Credits)

Students select an additional eight credits in Liberal Arts in consultation with their advisor.

Required Courses (60 Credits)

In addition to the courses listed below, students select either Precalculus/Y10.1171 or Applications to Business and Economics/Y10.1174 based on math placement assessment. Students also choose between Introduction to Business Computing/Y10.0703 and Advanced Business Computing/Y10.0746 based on assessment of computer skills.

Principles of Accounting / Y10.0142   4
Intermediate Accounting / Y10.0171   4
Introduction to Finance / Y10.0172   4
Introduction to Macroeconomics / Y10.0301 Online Course 4
Introduction to Microeconomics / Y10.0341 Online Course 4
Business Organization and Management / Y10.0504 Online Course 4
Business Law / Y10.0544 Online Course 4
Business Ethics / Y10.0573   4
Introduction to Business Computing / Y10.0703 Online Course 4
Advanced Business Computing / Y10.0746   4
Principles of Marketing / Y10.0943 Online Course 4
Precalculus / Y10.1171   4
Statistical Methods for Business / Y10.1172   4
Calculus with Applications to Business and Economics / Y10.1174   4
Organizational Behavior / Y10.1301 Online Course 4
Leadership: Theory and Practice / Y26.2222 Online Course 4
Advanced Business Writing / Y26.2242 Online Course 4

Concentration (16 Credits)

Students select 16 credits from one of the following concentrations.

Organizational Management and Development (16 Credits)

Cultural Diversity in Business / Y10.0501   4
Human Resources Management / Y10.0548 Online Course 4
Strategic Planning and Financial Analysis / Y10.0578   4
Comparative Management Systems / Y10.0579   4
Organizational Communication / Y26.2201 Online Course 4
Organizational Change / Y26.2209 Online Course 4
Managing for Performance Effectiveness / Y26.2248 Online Course 4
Corporate Culture and Organizational Learning / Y26.2249   4

Technology Management (16 Credits)

Technology Integration / Y10.0709   4
Project and Innovation Management / Y10.0710   4
Customer Relations and Technology Management / Y10.0712   4
Data Management / Y10.0713   4
IT Finance and Strategy / Y10.0714   4
Knowledge Management and Decision Support / Y10.0715   4
Mobile and Ubiquitous Technologies for Business / Y10.0716   4
Supply Chain Integration / Y10.0717   4
Technological Entrepreneurship / Y10.0718   4

Advertising and Public Relations (16 Credits)

Fundamentals of Media Relations / Y10.0750   4
Fundamentals of Advertising / Y10.0941   4
Fundamentals of Public Relations / Y10.0942   4
Advertising Campaigns / Y10.0948   4
Advertising Design and Layout / Y10.0949   4
Advertising: Research, Planning and Account Management / Y10.0950   4
Corporate and Non-Profit Public Relations / Y10.0951   4
Copywriting / Y10.0952   4
Ethics and Social Responsibility in Advertising and Public Relations / Y10.0953   4
New Technologies for Advertising and Public Relations / Y10.0954   4
Political and Governmental Public Relations / Y10.0955   4

Marketing Management (16 Credits)

Consumer Behavior / Y10.0920   4
Direct Marketing / Y10.0921   4
Market and Managerial Research / Y10.0922   4
Product Management / Y10.0923   4
Promotion and Sales Management / Y10.0924   4
Retail Marketing / Y10.0925   4
Services Marketing / Y10.0926   4
Strategic International Marketing / Y10.0927   4

Human Resource Management (16 Credits)

Human Resources Management / Y10.0548 Online Course 4
Human Resource Leadership and Strategy / Y10.0562   4
Work Analysis and Design / Y10.0563 Online Course 4
Recruitment, Selection, and Career Development / Y10.0564 Online Course 4
Compensation Management / Y10.0565   4
Human Resource Technology and Policy / Y10.0566   4
International Human Resource Management / Y10.0567   4
Employment Law and Rights / Y10.1903   4
Managing for Performance Effectiveness / Y26.2248 Online Course 4

International Business (16 Credits)

International Human Resource Management / Y10.0567   4
Comparative Management Systems / Y10.0579   4
International Trade and Investment / Y10.0583   4
Comparative Political Economy / Y10.0584 Online Course 4
International Entrepreneurship / Y10.0585 Online Course 4
Managing Diversity in the Global Economy / Y26.2220 Online Course 4
Leadership Strategies for the Global Workplace / Y26.2221 Online Course 4

Electives in Leadership and Management Studies (8 Credits)

Students select an additional eight credits from their own or another concentration in consultation with their advisor.

Graduation Project (4 Credits)

Students select one option in consultation with their advisor.

Senior Project: Seminar (Leadership and Management Studies) / Y10.7991 Online Course 4
Senior Project: Internship (Leadership and Management Studies) / Y10.7992   4