Heyman Center for Philanthropy and Fundraising

CERTIFICATE IN FUNDRAISING

The Certificate in Fundraising is designed for those in fundraising, marketing, finance, nonprofit management, and other fields who are looking to gain a greater understanding of the fundraising profession and complement their class work with their experience in the field.

Upon completion of the certificate, students have:

• A practical knowledge of all aspects of fundraising.
• The ability to create a development plan for a nonprofit organization.
• An understanding of ethical and legal issues for fundraisers and board members.
• Knowledge of New York and federal laws governing nonprofit organizations.

This certificate is awarded to students who successfully complete seven courses--two required, three core, and two electives for the traditional certificate or the Accelerated Certificate Winter Session intensive. A B average or better is required to be eligible for the certificate. Substitutions may be made with permission of the program director.

Certificate Builder

COURSE CHECK LIST			COURSE NO.	PRICE
Required Courses (2 of these courses are required)
	Fundraising Concepts and Practices: Develop a Fundraising Plan Learn theories and concepts of fundraising--from the basics to new ideas--with applications to practical cases and situations. Profiles of donors and recipients, the psychology of... (click on course name to read more)		PHIL1-CE9100	$500
	Fundraising Concepts and Practices: Online The world of fundraising has become increasingly complex, and knowledge of the various components of fundraising is now essential for anyone wanting to work and... (click on course name to read more)		PHIL1-CE9002	$600
	Ethics and Laws of Nonprofits While the overwhelming majority of fundraisers are honest, any hint of subterfuge or abuse taints the profession and chills donor generosity. Address the responsibility of... (click on course name to read more)		PHIL1-CE9215	$500
	Ethics and Laws of Nonprofits: Online This online course examines legal issues and the importance of ethics in fundraising with special attention to New York State and federal laws and regulations.... (click on course name to read more)		PHIL1-CE9225	$300
Core Courses (3 of these courses are required)
	Grant Proposal Writing Analyze the strategies and processes of writing an effective proposal to a foundation, corporation, or individual. Examine the elements and characteristics of a successful proposal,... (click on course name to read more)		PHIL1-CE9105	$500
	Analyzing and Understanding Nonprofit Financial Statements With corporate accounting practices under increasing scrutiny, it is important for nonprofit managers and board members to familiarize themselves with financial reports and understand how... (click on course name to read more)		PHIL1-CE9110	$500
	The Annual Appeal Explore the Annual Appeal through the lens of the current economy. With a better understanding of the necessary components and considerations involved in fundraising, students... (click on course name to read more)		PHIL1-CE9115	$450
	Management Principles for Nonprofit Organizations Effectively managing fundraising and philanthropic organizations is the key to meeting goals, motivating employees, inspiring your board, and building public trust. Whether you manage one... (click on course name to read more)		PHIL1-CE9203	$450
	Corporate and Foundation Fundraising This course is designed for individuals who want to gain experience in hands-on corporate and foundation fundraising, leading development teams, and experiencing what it's like... (click on course name to read more)		PHIL1-CE9300	$500
	Planned Giving Survey a variety of charitable gift structures that return significant income and tax benefits to the donor. Lectures, case studies, and role playing illustrate the... (click on course name to read more)		PHIL1-CE9305	$450
	Annual Giving, Major Gifts, and Capital Campaigns Individual giving accounts for the largest percentage of donations given annually. Explore techniques to build and enhance major gift programs, assess capital campaign readiness, and... (click on course name to read more)		PHIL1-CE9310	$670
	Technology for Fundraising		PHIL1-CE9980	*
	Fundraising Research and Information Management		PHIL1-CE9982	*
	Online and Mobile Fundraising Case studies and new industry data probe ways in which online and mobile technologies are changing the way donors give money and the way organizations... (click on course name to read more)		PHIL1-CE9335	$450
Electives (2 of these courses are required)
	How to Be a Successful Fundraiser Fundraising is an exciting profession, offering meaningful job opportunities across a wide range of institutions, agencies, and organizations in both the public and private sectors.... (click on course name to read more)		PHIL1-CE9000	$450
	Getting Government Funding Become familiar with the navigational tools required to understand state and federal funding processes; work with elected officials and case studies; address project management issues;... (click on course name to read more)		PHIL1-CE9007	$250
	Fundraising Through Special Events		PHIL1-CE9102	*
	Stewardship: The Art of Thanking Donors Stewardship is crucial to retaining and increasing donor support. Gain an in-depth understanding of effective and creative stewardship practices that keep donors involved and help... (click on course name to read more)		PHIL1-CE9106	$250
	Law of Nonprofit Management This course empowers fundraisers, board members, staff, and volunteers of nonprofit tax-exempt organizations to enhance their knowledge of the legal and ethical considerations of fundraising.... (click on course name to read more)		PHIL1-CE9120	$450
	Psychology of Philanthropy		PHIL1-CE9146	*
	The Evolving Role of the Nonprofit Organization in Contemporary Society The nonprofit sector is a major economic and social force. In New York alone, it is a fast-growing source of jobs and will most likely... (click on course name to read more)		PHIL1-CE9150	$400
	American Philanthropy: A Unique History of Social Innovation		PHIL1-CE9160	*
	Art of the Ask: From the Perspectives of Professionals and Philanthropists		PHIL1-CE9220	*
	Women in Philanthropy		PHIL1-CE9405	*
	Global Philanthropy and Civil Society Once thought to be uniquely American, philanthropy and civil society are now seen as global phenomena. This three-session course highlights the obligations of philanthropy to... (click on course name to read more)		PHIL1-CE9406	$450
	Healthcare and Philanthropy		PHIL1-CE9017	*
	Getting the Big Funders to Sign Onto Your Special Event Why do philanthropists in the private and business sectors say yes to fundraising events and why do they say no? Get answers from some high-level... (click on course name to read more)		PHIL1-CE9018	$300
	How to Start and Operate a Nonprofit		PHIL1-CE9214	*
	Using Social Networks and New Media Technologies in Your Nonprofit		PHIL1-CE9211	*
	Special Events in Difficult Times: Attracting Donors and Recalibrating Goals Today's economic landscape presents many challenges for fundraisers who rely on special events to garner support for their cause. Explore why donors say "yes" to... (click on course name to read more)		PHIL1-CE9065	$300
	The Financial Markets and the Nonprofit Portfolio		PHIL1-CE9216	*
	The Philanthropic Corporation: Reputation, Branding, or Charity?		PHIL1-CE9404	*
	Why Philanthropy Needs a Strong Ethical Culture		PHIL1-CE9022	*
	Cultivate Donors for Transformational Giving Move beyond the relentless cycle of transactional fundraising activities necessary to meet annual fund and capital campaign goals. Explore ways to cultivate donor-investors by establishing... (click on course name to read more)		PHIL1-CE9066	$350
	The Wired Nonprofit: Social Media Strategy and Practice Develop a basic social media strategy for your organization and examine the role of transparency and crowdsourcing in managing change. This course provides an easily... (click on course name to read more)		PHIL1-CE9036	$450
	Nonprofit Turnarounds		PHIL1-CE9068	*
	Social Enterprise and Philanthropy: The Role of Social Entrepreneurship in the Charitable Sector		PHIL1-CE9044	*
Accelerated Certificate in Fundraising (1 of these courses are required)
	Accelerated Certificate in Fundraising: Winter Term This popular program provides a comprehensive grounding in fundraising in one economical, week-long session that covers the subject matter of five courses. Take individual courses... (click on course name to read more)		PHIL1-CE9500	$1,400
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* Indicates courses not available in current semester.

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