M.S. in Public Relations
and Corporate Communication

DEGREE REQUIREMENTS

Curriculum for the M.S. in Public Relations and Corporate Communication is continually re-evaluated and updated in response to industry needs to provide the most up-to-date and relevant course of study. The current requirements to complete the degree are as follows. Click on the course titles for descriptions.

denotes online course option availability.

Required Core Courses

Students are required to take the following nine courses.

Theory, History and Practice of Public Relations / Y49.1000		3
Communication Ethics, Law, and Regulation / Y49.1010		3
Public Relations Writing Seminar I / Y49.1020		3
Public Relations Writing Seminar II / Y49.1030		3
Managing Media Relations / Y49.1040		3
Critical Business Skills for Corporate Communication / Y49.1050		3
Strategic Communication / Y49.1060		3
Social Media: Objectives, Strategies, Tactics / Y49.1070 *		3
Research Process and Methodology / Y49.1900		3
* Students enrolled prior to fall 2009 may use this course as a concentration elective course requirement

Concentrations

(Students select one concentration) Complete three courses in any one of the two concentrations below, or a combination of two courses from one concentration and one course from the other.

Concentration: Public Relations Management

Public Relations Consulting / Y49.2200		3
Public Relations in Non - Profit Organizations / Y49.2210		3
Public Relations Specialties / Y49.2220		3
Integrated Marketing / Y49.2230		3
Global Relations and Intercultural Communication / Y49.2240		3

Concentration: Corporate and Organizational Communication

Public Affairs: Public Opinion and Issues Management / Y49.2100		3
Building Publics: The Employee and Other Constituencies / Y49.2110		3
Investor Relations / Y49.2120		3
Community Relations and Advocacy Communication / Y49.2130		3
Government Affairs / Y49.2140		3