CERTIFICATE IN INVESTOR RELATIONS

As members of the most specialized branch of public relations and corporate communications, investor relations professionals command the highest salaries for their very specific abilities. It is a multidisciplinary role, drawing upon skills in communications, finance, marketing, and law, and professionals enter this field from each of those disciplines. This certificate, designed in collaboration with the New York Chapter of the National Investor Relations Institute (NIRINY)--the premier industry association in the field--targets corporate IR officers and consultants who normally interact with the highest level of company management, including CEOs, CFOs, and boards of directors. Whether you're an entry-level professional, switching careers, or ready to move into a management position, this program enables you to fully understand:

• How to develop a proactive investor relations program best suited to a public company.
• How the financial community makes investment decisions.
• How public companies interact with the financial community and develop various forms of written and financial communication.
• Mandatory and optional disclosures of financial information and the quantitative and qualitative aspects that influence market behavior and stock trading.
• The investment process and how to apply it to your role as an investor relations professional for a public company.
• Corporate disclosure policy and decision making from exposure to industry professionals, including top IROs.

This certificate is awarded to students who successfully complete five courses--two required, two core, and one elective from either the communications or finance list.

Certificate Builder

COURSE CHECK LIST			COURSE NO.	PRICE
Required Courses (2 of these courses are required)
	The Investor Relations Project Plan Effectively communicating with investors about growth initiatives that drive long-term value is key to successful investor relations. This course considers a range of topics, including... (click on course name to read more)		X50.9376	$775
	Financial Public Relations/Investor Relations Designed for public relations generalists with little or no background in finance and investment, this course details how to successfully conduct financial public relations and... (click on course name to read more)		X50.9395	$775
Core Courses (2 of these courses are required)
	Advanced Investor Relations: The Investment Process Understand the investment process at the institutional investor level, as well as the interaction of the institutional investor community with corporations. This in-depth exploration of... (click on course name to read more)		X50.9392	$775
	Investor Relations: Issues in Corporate Disclosure Designed for investor relations (IR) practitioners, this in-depth presentation of corporate disclosure and the corporate environment it supports focuses on the key issues in disclosure... (click on course name to read more)		X50.9393	$775
	Advanced Investor Relations: Capital Markets		X50.9399	*
Communications Electives (Choose one) (1 of these courses are required)
	Issues in Advising Management This course stresses the three areas of expertise necessary for PR communicators to earn a seat at the leadership table: an in-depth knowledge of its... (click on course name to read more)		X50.9001	$765
	Crisis Communication Strategy and Execution Companies that take a proactive approach to crisis management can act immediately and reduce negative impact in the event of an unforeseen crisis. Learn how... (click on course name to read more)		X50.9070	$805
	Marketing or Public Relations Internship Program Meet industry insiders, get hands-on experience, and improve your marketability with an internship in marketing, advertising, research, entertainment and events marketing, data mining, interactive marketing,... (click on course name to read more)		X50.9220	$775
	Financial Services Marketing Financial services marketing of products and services offered by banks, insurance companies, brokerage firms, and other money managers requires an understanding of marketing, sales, service,... (click on course name to read more)		X50.9261	$785
	Strategies for Delivering Effective Marketing Presentations To be a successful marketer, it is essential to present ideas clearly and persuasively. Learn how to pitch an account, ask for a raise, or... (click on course name to read more)		X50.9597	$775
OR...
Finance Electives (1 of these courses are required)
	Initial Public Offerings Gain a detailed knowledge of initial public offerings, security regulation requirements, underwriting, and trading. We explore the history of market fads, valuation for original pricing,... (click on course name to read more)		X51.9165	$750
	Financial Statement Analysis Examine the accounting framework used to analyze and interpret financial statements. Topics include ratio analysis, liquidity, cash flow, capital structure, quality of earnings, debt, and... (click on course name to read more)		X58.8105	$725

*Courses not available in current semester.

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