CERTIFICATE IN INVESTOR RELATIONS

As members of the most specialized branch of public relations and corporate communications, investor relations professionals command the highest salaries for their very specific abilities. It's a multidisciplinary role, drawing upon skills in communications, finance, marketing, and law, and professionals enter this field from each of those disciplines. This certificate, designed in collaboration with the New York Chapter of the National Investor Relations Institute (NIRINY)--the premier industry association in the field--explicitly targets corporate IR officers and consultants who normally interact with the highest level of company management, including CEOs, CFOs, and boards of directors. Whether you're an entry-level participant, switching careers, or an IR professional ready to move into a management position, this professional training program enables you to fully understand:

Corporate disclosure policy and decision making from exposure to industry professionals, including top IROs.This certificate is awarded to students who successfully complete five courses--two required, two core, and one elective from either the communications or finance list.

 

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COURSE CHECK LIST			COURSE NO.	PRICE
Required Courses (2 of these courses are required)
	The Investor Relations Project Plan Effectively communicating with investors about growth initiatives that drive long-term value is key to successful investor relations. This capstone course considers a range of topics,... (click on course name to read more)		X50.9376	$775
	Financial Public Relations-Investor Relations Designed for public relations generalists with little or no background in finance and investment, this course delineates how to successfully conduct financial public relations and... (click on course name to read more)		X50.9395	$765
Core Courses (2 of these courses are required)
	Advanced Investor Relations: The Investment Process Understand the investment process at the institutional investor level, as well as the interaction of the institutional investor community with corporations. This in-depth exploration of... (click on course name to read more)		X50.9392	$775
	Investor Relations: Issues in Corporate Disclosure		X50.9393	*
	Advanced Investor Relations: Capital Markets Hear industry insiders from both the NYSE and NASDAQ, as well as representative buy-side analysts and their sell-side counterparts, and get a thorough understanding of... (click on course name to read more)		X50.9399	$775
Communications Electives (Choose one) (1 of these courses are required)
	Issues in Advising Management		X50.9001	*
	Crisis Communication Strategy and Execution Companies that take a proactive approach to crisis management are well-prepared to act immediately and reduce negative impact should a crisis occur. Learn how to... (click on course name to read more)		X50.9070	$805
	Financial Services Marketing Financial services marketing of products and services offered by banks, insurance companies, brokerage firms, and other money managers requires an understanding of marketing, sales, service,... (click on course name to read more)		X50.9261	$785
	Strategies for Delivering Effective Marketing Presentations To be a successful marketer, you must present ideas clearly and persuasively. Learn how to pitch an account, ask for a raise, or sell your... (click on course name to read more)		X50.9597	$765
	The Corporate Communications Writer Writing to specific objectives as part of an overall corporate communications strategy is primary to the basic skill set of a successful corporate communications professional.... (click on course name to read more)		X50.9622	$775
OR...
Finance Electives (1 of these courses are required)
	Initial Public Offerings Gain a detailed knowledge of initial public offerings, security regulation requirements, underwriting, and trading. We explore the history of market fads, valuation for original pricing,... (click on course name to read more)		X51.9165	$795
	Financial Statement Analysis Examine the accounting framework used to analyze and interpret financial statements. Topics include ratio analysis, liquidity, cash flow, capital structure, quality of earnings, debt, and... (click on course name to read more)		X58.8105	$725

 

*Courses not available in current semester.

 

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