How do you reach your target audience with the right media vehicle? In this age of information, almost every industry requires a coordinated and effective public relations effort to shape a company's or individual's strategy and build rapport with customers, voters, employees, stockholders, the general population, or competitors. This unique certificate is the culmination of a 30-year old curriculum developed with a faculty of industry professionals who bring invaluable present-day experiences into the classroom.
Upon completion of the program, students have in-depth understanding of:
The fundamental principles and practices of a PR professional through lectures, workshops, case studies, and real-life applications of PR.
How to be a spokesperson for an organization and interact with the media.
How to prepare and execute a powerful PR campaign or press event.
How to publicize an event, organization, or individual.
How to produce and use the most effective PR tools--news releases, press kits, pitch letters, media conferences, satellite media tours, market-by-market media tours, press events, video news releases, and PSAs.
This certificate is awarded to students who successfully complete five courses--three required, including one PR writing course, and two electives selected from those appearing in this section. Basic Public Relations Writing/X50.9293 is strongly recommended for those without any public relations experience.
