CERTIFICATE IN PUBLIC RELATIONS

How do you reach your target audience with the right media vehicle? In this age of information, almost every industry requires a coordinated and effective public relations effort to shape a company's or individual's strategy and build rapport with customers, voters, employees, stockholders, the general population, or competitors. This unique certificate is the culmination of a 30-year old curriculum developed with a faculty of industry professionals who bring invaluable present-day experiences into the classroom.

Upon completion of the program, students have in-depth understanding of:

  • The fundamental principles and practices of a PR professional through lectures, workshops, case studies, and real-life applications of PR.
  • How to be a spokesperson for an organization and interact with the media.
  • How to prepare and execute a powerful PR campaign or press event.
  • How to publicize an event, organization, or individual.
  • How to produce and use the most effective PR tools--news releases, press kits, pitch letters, media conferences, satellite media tours, market-by-market media tours, press events, video news releases, and PSAs.

This certificate is awarded to students who successfully complete five courses--three required, including one PR writing course, and two electives selected from those appearing in this section. Basic Public Relations Writing/X50.9293 is strongly recommended for those without any public relations experience.

 

Certificate Builder

COURSE CHECK LIST COURSE NO. PRICE  
Required Courses
(2 of these courses are required)
 
       
Public Relations Functions and Practices
Get an inside look at the nature, scope, functions, and importance of public relations. This course provides recent gradudates and career-changers an understanding of the...

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  X50.9640 $805  
Media Relations and Publicity Techniques
Unravel the mystery of media relations--from product publicity and consumer news to public affairs issues and video news releases. Learn to channel your client's message...

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  X50.9655 $785  
       
PR Writing Courses
(1 of these courses are required)
 
       
Basic Public Relations Writing
Writing for bottom-line results is critical in the world of public relations. Learn how to navigate complex client requirements and technical product detail and generate...

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  X50.9293 $785  
Press Release Workshop   X50.9628 *  
Writing Essentials for Public Relations and Corporate Communications
Learn the basic principles and techniques of good writing and work through the writing process. Designed for writers with no prior experience in the field,...

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  X50.9670 $785  
Beyond the Basics: Advanced Public Relations Writing and Editing
There's more to PR writing than product and personnel announcements.This course helps students write and edit the work of others--including clients and CEOs--and create copy...

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  X50.9692 $785  
       
Electives
(2 of these courses are required)
 
       
PR 2.0: Using Social Media Channels to Actively Engage Customers and Their Communities
Social media offers consumers unlimited opportunities to interact with companies, brands, and products. Designed for PR professionals, social media teams, and Internet marketing managers, this...

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  X50.8109 $775  
How to Become a Successful PR or Marketing Consultant
Are you a PR or marketing professional aiming to become an independent consultant or a freelancer wanting to acquire more projects? This how-to workshop, taught...

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  X50.8114 $765  
Summer Institute in Public Relations Strategy and Execution   X50.8123 *  
Issues in Advising Management
This course stresses the three areas of expertise necessary for PR communicators to earn a seat at the leadership table: an in-depth knowledge of its...

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  X50.9001 $765  
Crisis Communication Strategy and Execution
Companies that take a proactive approach to crisis management can act immediately and reduce negative impact in the event of an unforeseen crisis. Learn how...

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  X50.9070 $805  
Marketing or Public Relations Internship Program
Meet industry insiders, get hands-on experience, and improve your marketability with an internship in marketing, advertising, research, entertainment and events marketing, data mining, interactive marketing,...

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  X50.9220 $775  
Professional Services Marketing and PR
It's not difficult to figure out how to market a product, but how do you promote a management consulting firm, law practice, or medical office?...

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  X50.9225 $775  
Spokesmanship: How to Be an Effective Media Spokesperson
Mother Teresa famously commented that facing the press is more difficult than bathing a leper. This course helps students understand how the media works and...

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  X50.9295 $765  
Do-It-Yourself Marketing and PR
Today, more than ever before, businesses large and small depend on affordable and effective marketing and PR strategies to survive. Designed for entrepreneurs, nonprofits, and...

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  X50.9344 $755  
Entertainment Public Relations
How do you create effective publicity in an increasingly amateur world of musicians, artists, filmmakers, and entertainers and cut through the promotional clutter? Learn to...

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  X50.9396 $775  
Strategies for Delivering Effective Marketing Presentations
To be a successful marketer, it is essential to present ideas clearly and persuasively. Learn how to pitch an account, ask for a raise, or...

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  X50.9597 $775  
Using Public Relations as a Marketing Tool
Learn how a strategic public relations program can successfully market a product, service, person, or idea. Gain insight through anecdotal material, case histories, and guest...

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  X50.9623 $785  
Going Green: Using Public Relations to Communicate Environmental Goals and Achievements¿   X50.9632 *  
Be a Powerful Presence: Skills for Female Marketing and PR Executives
Some experts assert that women tend to speak, act, and build relationships in a manner that often lacks focus and strategy. The antidote is in...

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  X50.9636 $400  
Evaluating the Impact of Your PR Campaign on the Bottom Line   X50.9649 *  
Proposals That Win: Conception, Writing, and Execution
No significant order, contract, or new account is secured without a winning proposal. Solid strategic thinking, writing, and a well-crafted presentation must be combined for...

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  X50.9652 $765  
Advanced Public Relations Strategies
Combine practical application with theory in this intensive two-session course that helps fine-tune skills in the tried-and-true practice of strategic thinking and planning. Through lectures,...

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  X50.9662 $765  
       
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