M.S. in Publishing

DEGREE REQUIREMENTS

The Master of Science in Publishing is composed of Core Courses, Media Specializations, Electives, and the Capstone Project. The curriculum is continually re-evaluated and updated in response to industry needs to provide the most up-to-date and relevant course of study. Click on the course titles below for complete descriptions.

Core

Required eight core courses (21 credits)

Introduction to Book Publishing / PUBB1-GC1005	1.5
Introduction to Magazine Publishing / PUBB1-GC1010	1.5
Mastering Management and Leadership / PUBB1-GC1100	3
Introduction to Multimedia Financial Analysis / PUBB1-GC1150	3
Multimedia Financial Analysis II / PUBB1-GC1155	3
Introduction to Marketing and Branding / PUBB1-GC1200	3
Publishing and Internet Law / PUBB1-GC1250	3
Introduction to Interactive Media / PUBB1-GC1360	3

Media Specializations

Students are required to take a total of 12 credits and at least 3 credits in each Media Specialization

Media Content Development

Magazine Editing and Management / PUBB1-GC3310	3
Book Acquisition and Editing / PUBB1-GC3320	3
Web Architecture and Content Creation / PUBB1-GC3360	3
Desktop Publishing / PUBB1-GC3370	3
Advanced Desktop Publishing / PUBB1-GC3375	3
Children's Book Publishing: An Intensive / PUBB1-GC3380	3
Advanced Content Seminars (Various Course Numbers)** Children’s Book Publishing, Web Editing and Writing, The Role of Video in Publishing, Advanced Book Editing, Advanced Magazine Editing, Non-Trade Book Publishing, The Role of the Literary Agent
**Note: Students must take two 1.5 credit seminars to receive Media Content Specialization credit. Department will determine and post new seminar content each semester.

Media Marketing and Distribution

Book Distribution, Merchandising and Sales / PUBB1-GC3110	3
Magazine Consumer Marketing and Audience Development / PUBB1-GC3140	3
Magazine Advertising: Print and Online / PUBB1-GC3160	3
Advanced Marketing Seminars I, II and III** (sections 1, 2, and 3) / PUBB1-GC3075
Advanced Content Seminars (Various Course Numbers)** Social Media Marketing, Book Marketing and Branding, Magazine Marketing and Branding, Public Relations and Corporate Communications, Web Analytics

Media Profitability

Magazine Brand Financials * / PUBB1-GC3200	3
Book Publishing Financials * / PUBB1-GC3210	3
From Idea to Empire: New Business Development * / PUBB1-GC3220	3
The Global Marketplace: Challenges and Opportunities * / PUBB1-GC3230	3
Advanced Content Seminars (Various Course Numbers)** Digital Financials: The Web OR Web Financials And Analytics, Digital Financials II: Apps, Tablets, and Video, New Media Technology: from Mobile to eBooks
* Note: Pre-requisites: Introduction to Multimedia Financial Analysis / PUBB1-GC1150 and Multimedia Financial Analysis II / PUBB1-GC1155
**Note: Students take two 1.5 credit seminars to receive Media Marketing and Distribution Specialization credit. Department will determine and post new seminar content each semester. (Prerequisite: PUBB1-GC1200)

Electives

Students are required to fulfill 6 credits from any of the courses listed below or they may choose to take additional courses from Media Specializations list above

Advanced Book Seminar / PUBB1-GC3015	1.5
Advanced Magazine Seminar / PUBB1-GC3025	1.5
Advanced Management Seminar / PUBB1-GC3035	1.5
Advanced Media Seminar / PUBB1-GC3045	1.5
Advanced Digital Publishing Seminar / PUBB1-GC3055	1.5
Advanced Law Seminar / PUBB1-GC3065	1.5
Advanced Marketing Seminar / PUBB1-GC3075	1.5
Mentored Independent Study (Requires approval of Director) / PUBB1-GC3900	3
Internship (Requires approval of Director) / PUBB1-GC3910	1.5