M.S. in Publishing

DEGREE REQUIREMENTS

The Master of Science in Publishing is composed of Core Courses, Media Specializations, Electives, and the Capstone Project. The curriculum is continually re-evaluated and updated in response to industry needs to provide the most up-to-date and relevant course of study. Click on the course titles below for complete descriptions.

Core

Required seven core courses (21 credits)

Introduction to Publishing / Y59.1000	3
Mastering Management and Leadership / Y59.1100	3
Introduction to Multimedia Financial Analysis / Y59.1150	3
Multimedia Financial Analysis II / Y59.1155	3
Introduction to Marketing and Branding / Y59.1200	3
Publishing and Internet Law: Issues in Intellectual Property / Y59.1250	3
Introduction to Interactive Media / Y59.1360	3

Media Specializations

Students are required to take a total of 12 credits and at least 3 credits in each Media Specialization

Media Specializations: Media Content Development

Magazine Editing and Management / Y59.3310	3
Book Acquisition and Editing / Y59.3320	3
Multi-platform Publishing / Y59.3350	3
Web Content Creation and Management / Y59.3360	3

Media Specializations: Media Marketing and Distribution

Advanced Marketing Seminars I, II and III / Y59.3075	3
Book Sales and Distribution / Y59.3110	3
Advanced Marketing: Strategic Applications and Case Studies / Y59.3130	3
Magazine Consumer Marketing and Audience Development / Y59.3140	3
Magazine Advertising: Print and Online / Y59.3160	3

Media Specializations: Media Profitability

How to Make a Magazine Profitable / Y59.3200	3
How to Make Book Publishing Profitable / Y59.3210	3
From Idea to Empire: New Business Development / Y59.3220	3
The Global Marketplace: Challenges and Opportunities / Y59.3230	3

Electives

Students are required to fulfill 6 credits from any of the courses listed below or they may choose to take additional courses from Media Specializations list above

Advanced Book Seminar / Y59.3015	1
Advanced Magazine Seminar / Y59.3025	1
Advanced Management Seminar / Y59.3035	1
Advanced Media Seminar / Y59.3045	1
Advanced Digital Publishing Seminar / Y59.3055	1
Advanced Law Seminar / Y59.3065	1
Advanced Marketing Seminars I, II and III / Y59.3075	3
Mentored Independent Study / Y59.3900	3
Internship / Y59.3910	1