NYU Media Talk Series
Free AND Paid Content: Business Models That Work
Free and paid web content is the subject of ongoing debate in the publishing and media industries struggling to find workable and profitable business models—and the topic of this latest NYU Media Talk event moderated by Wired magazine editor-in-chief Chris Anderson, whose new book “FREE: The Future of a Radical Price” has raised the volume in this heated discussion. The event was hosted by the NYU-SCPS Cener for Publishing in September 2009.
MODERATOR |
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Chris Anderson, Editor-in-Chief of Wired magazine Since taking the helm of Wired in 2001, Chris Anderson has led the magazine to nine National Magazine Award nominations, winning the prestigious top prize for general excellence in 2005, 2007, and 2009. He is the author of the New York Times bestseller, “The Long Tail,” which is based on a 2004 article published in Wired, and writes a blog on the subject at www.longtail.com. Anderson’s most recent bestseller is “FREE: The Future of a Radical Price,” published in July 2009. |
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PANELISTS |
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Gary Hoenig, Editorial Director and General Manager, ESPN Publishing As general manager and editorial director of ESPN Publishing, Gary Hoenig is responsible for all aspects of the publishing division, including the editorial direction of ESPN’s award-winning magazine and books with the ESPN imprint. He served as editor-in-chief of ESPN The Magazine from March 2003 to January 2008. The publication was honored with the National Magazine Award for General Excellence in 2006 and was on Adweek’s Top 10 Hot List of magazines for five consecutive years (2001–2005). |
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Alan Murray, Deputy Managing Editor, Executive Editor Online, The Wall Street Journal Alan Murray holds editorial responsibility for The Wall Street Journal's websites, books, conferences, and television operations. Prior to his current position, Murray was assistant managing editor of the Journal and author of the paper’s “Business” column. He has also served as Washington bureau chief for the Journal and CNBC. A bestselling author, he wrote “Revolt in the Boardroom, The New Rules of Power in Corporate America", “The Wealth of Choices: How the New Economy Puts Power in Your Hands and Money in Your Pocket”; and “Showdown at Gucci Gulch: Lawmakers, Lobbyists, and the Unlikely Triumph of Tax Reform,” coauthored with Jeffrey Birnbaum. |
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John Sargent, Chief Executive Officer, Macmillan Publishers John Sargent is CEO of Macmillan in the United States, a division of the media company Georg von Holtzbrinck GmbH, based in Stuttgart, Germany. Macmillan is comprised of the magazine publisher, Scientific American; college publishers Bedford/St. Martin’s, W.H. Freeman, and Worth Publishers; and trade publishers Farrar, Straus, and Giroux, Henry Holt, Macmillan Audio, Picador, St. Martin’s Press, and Tor. |
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