CERTIFICATE IN DIGITAL PUBLISHING

This certificate provides students with specific, targeted digital skills that will make them more valuable employees in an industry that is shifting focus and goals to the Web and interactive media. Employees working in the print sphere now need to understand how to create, sell and market content on the Web and in other digital platforms. Those seeking entrance to the publishing industry are far more likely to be hired if they understand Web terminology, strategies and platforms.

Upon completion of this program, students have attained the following skills:

• Writing and editing for the Web
• Blogging
• Web design for publishing professionals
• Electronic copyediting
• Expertise in online sales and/or marketing
• Expertise in Web strategies for audience reach and retention
• Expertise in digital publishing platforms and devices, as well as tools and strategies in both book and magazine publishing.

This certificate is awarded to students who successfully complete five courses within a four-year period.

Certificate Builder

COURSE CHECK LIST			COURSE NO.	PRICE
Required Courses (5 of these courses are required)
	Advanced Web Tools and Platforms for Publishing Professionals Receive an in-depth overview of the tools and platforms used for site creation, web architecture, and user interface in this advanced survey course. Leverage your... (click on course name to read more)		PUBB1-CE9136	$495
	Interactive Video in Publishing Video as a marketing, promotional, and sales tool in publishing is experiencing major growth. Magazine brands and book publishing companies are spending more of their... (click on course name to read more)		PUBB1-CE9970	$395
	Self-Publishing: Markets and Opportunities As mainstream publishers and retailers such as Amazon and Barnes & Noble create major self-publishing divisions, understanding the reach and importance of this growing business... (click on course name to read more)		PUBB1-CE9191	$395
	Digital Strategies in the Book Industry New digital technology has changed the face of the book publishing industry, bringing with it new language, processes, issues, and opportunities. Learn about digital formats... (click on course name to read more)		DPUB1-CE9221	$495
	New Media Technology: Devices and Formats		PUBB1-CE9152	*
	Search Engine Optimization and Site Traffic		PUBB1-CE9151	*
	The Art of the App in Publishing As apps become one of the primary ways to consume content and reach an engaged, interactive audience, publishing professionals need to understand issues of functionality,... (click on course name to read more)		DPUB1-CE9301	$395
	Digital Rights and Permissions As publishers, agents, authors, and retailers battle over digital rights, examine the increasingly complex world of rights and permissions. While the primary focus of this... (click on course name to read more)		DPUB1-CE9222	$395
	Web Tools and Platforms for Publishing Professionals		PUBB1-CE9135	*
	E-Books: What You Need to Know		PUBB1-CE9202	*
	Creating Author Platforms		PUBB1-CE9149	*
	Beyond Google: Research Tools That Deliver		PUBB1-CE9203	*
	Introduction to Online Media Learn what makes a good user experience on the Web and how sites are organized and monetized through ads, partnerships, sponsorships, syndication, and other revenue... (click on course name to read more)		DPUB1-CE9133	$395
	How to Write and Edit for the Web Creating effective Web content to grab users' attention and keep them engaged is both an art and a necessity. In this course, taught entirely online... (click on course name to read more)		WPUB1-CE9214	$495
	Web Workshop for Print Editors		PUBB1-CE9510	*
	Blogging Workshop Interested in blogging as a business, personal statement, or for the publication of your choosing? In this course, taught entirely online at designated meeting times,... (click on course name to read more)		PUBB1-CE9960	$395
	Publishing Online: Site Planning and Management		PUBB1-CE9106	*
	Social Media: Strategies for Marketing Success User-generated content has transformed the way publishers do business. In both the book and magazine industries, social networking sites, such as Twitter, Facebook, and YouTube,... (click on course name to read more)		PUBB1-CE9200	$395
	Online Media for Magazine Professionals This course covers everything you need to know about how magazines use digital space, including effective website elements, the importance of creating community around your... (click on course name to read more)		PUBB1-CE9966	$495
	Book Marketing Strategies in Print and Online		PUBB1-CE9162	*
	InDesign I: Foundations InDesign is a robust application so tightly integrated with Photoshop, Illustrator, and Acrobat that it gives unparalleled control and reduces production time. Students gain hands-on... (click on course name to read more)		GDES1-CE9101	$495
	Dreamweaver I: Foundations With Adobe's Dreamweaver, the design and deployment of websites has never been easier. Learn how to create front-end graphics, develop navigation, provide interactivity, and design... (click on course name to read more)		WDES1-CE9243	$495
	Photoshop I: Foundations Adobe Photoshop, the leading design and production software for raster images, is used to develop multimedia, print materials, and Web graphics. Learn the essential features... (click on course name to read more)		PHTG1-CE9003	$495
	Information Architecture I: Foundations The skilled organization and flow of information on a website ensures a positive user experience. Learn to organize and categorize large amounts of information and... (click on course name to read more)		WDES1-CE9246	$295
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