CERTIFICATE IN PUBLISHING

This certificate offers a unique professional credential for those looking to begin or further their careers in book, magazine, or digital publishing. Courses are taught by working publishing professionals and provide thorough overviews of the core functions of the industry, as well as focused study on key topics, such as the impacts and opportunities arising from new digital media.

Upon completion of this program, students are equipped with:

• Comprehensive working knowledge of major publishing functions.
• In-depth training in a specific skill set, such as editorial content development, marketing, publicity, finance, or digital media.
• Invaluable networking opportunities with a peer group of working adults and industry professionals.
• A highly-respected professional credential that is recognized by the publishing industry.

This certificate is awarded to students who successfully complete five courses within a five-year period.

Certificate Builder

COURSE CHECK LIST			COURSE NO.	PRICE
Book Publishing (5 of these courses are required)
	Advanced Web Tools and Platforms for Publishing Professionals Receive an in-depth overview of the tools and platforms used for site creation, web architecture, and user interface in this advanced survey course. Leverage your... (click on course name to read more)		PUBB1-CE9136	$495
	Interactive Video in Publishing Video as a marketing, promotional, and sales tool in publishing is experiencing major growth. Magazine brands and book publishing companies are spending more of their... (click on course name to read more)		PUBB1-CE9970	$395
	From Writer to Reader: An Introduction to Book Publishing Follow a book through all its stages--from concept to submission by a literary agent; then on to contract negotiations and acquisition by an editor; through... (click on course name to read more)		PUBB1-CE9100	$595
	New Media Technology: Devices and Formats		PUBB1-CE9152	*
	Digital Rights and Permissions		PUBB1-CE9222	*
	Web Tools and Platforms for Publishing Professionals		PUBB1-CE9135	*
	Advanced Copyediting		PUBB1-CE9127	*
	E-Books: What You Need to Know		PUBB1-CE9202	*
	Beyond Google: Research Tools That Deliver		PUBB1-CE9203	*
	Creating Author Platforms		PUBB1-CE9149	*
	Fundamentals of Electronic Copyediting		PUBB1-CE9132	*
	Introduction to Online Media		PUBB1-CE9133	*
	Fundamentals of Copyediting and Proofreading Books In this practical training course, develop the skills you need to pursue a career as a copyeditor or proofreader. While the majority of the course... (click on course name to read more)		PUBB1-CE9120	$595
	Fundamentals of Proofreading		PUBB1-CE9126	*
	Grammar Intensive: Mastering Style and Sentence Structure Every publishing professional needs to know the basics of good sentence structure. This course is designed for those who want to enhance their skills and... (click on course name to read more)		PUBB1-CE9125	$495
	Freelance Indexing		PUBB1-CE9121	*
	How to Be a Book Editor: An Inside Look at the Editorial Process		PUBB1-CE9122	*
	Book Manuscript Editing Workshop Learn how to develop and sustain an author relationship, nurture and guide a writer through the editing process, and keep a project on budget and... (click on course name to read more)		PUBB1-CE9129	$595
	Legal Issues and Book Publishing: Contracts, Content, and Copyright		PUBB1-CE9168	*
	The Business of Book Publishing for the Nonfinancial Manager An understanding of the financial issues in book publishing is essential for those who want to succeed in the business. Using the profit-and-loss statement and... (click on course name to read more)		PUBB1-CE9180	$495
	Book Publicity and Promotion Good publicity is the most effective component of any marketing plan. Learn how to create and execute powerful campaigns to support the sales efforts for... (click on course name to read more)		PUBB1-CE9146	$495
	Book Marketing Strategies in Print and Online		PUBB1-CE9162	*
	Children's Book Publishing		PUBB1-CE9105	*
	Publishing the Graphic Novel		PUBB1-CE9193	*
	Freelance Opportunities in Book Publishing		PUBB1-CE9192	*
	How to Get Your Book Published		PUBB1-CE9141	*
	The Role of the Literary Agent in Book Publishing		PUBB1-CE9186	*
	Promotional Writing That Works: How to Create Great Marketing Copy in Print and Online		PUBB1-CE9908	*
	Blogging Workshop Interested in blogging as a business, personal statement, or for the publication of your choosing? In this course, taught entirely online at designated meeting times,... (click on course name to read more)		PUBB1-CE9960	$395
	Publishing Online: Site Planning and Management		PUBB1-CE9106	*
	Social Media: Strategies for Marketing Success User-generated content has transformed the way publishers do business. In both the book and magazine industries, social networking sites, such as Twitter, Facebook, and YouTube,... (click on course name to read more)		PUBB1-CE9200	$395
	Digital Strategies in the Book Industry New digital technology has changed the face of the book publishing industry, bringing with it new language, processes, issues, and opportunities. Learn about digital formats... (click on course name to read more)		PUBB1-CE9221	$495
	Self-Publishing: Markets and Opportunities As mainstream publishers and retailers such as Amazon and Barnes & Noble create major self-publishing divisions, understanding the reach and importance of this growing business... (click on course name to read more)		PUBB1-CE9191	$395
	InDesign I: Foundations InDesign is a robust application so tightly integrated with Photoshop, Illustrator, and Acrobat that it gives unparalleled control and reduces production time. Students gain hands-on... (click on course name to read more)		GDES1-CE9101	$495
	Graphic Print Production: Prepress to Binding The technical stages of proofing, printing, finishing, and binding impact design and planning. Learn how to determine the most effective and cost efficient proofing methods... (click on course name to read more)		GDES1-CE9025	$495
Magazine Publishing (5 of these courses are required)
	Advanced Web Tools and Platforms for Publishing Professionals Receive an in-depth overview of the tools and platforms used for site creation, web architecture, and user interface in this advanced survey course. Leverage your... (click on course name to read more)		PUBB1-CE9136	$495
	Interactive Video in Publishing Video as a marketing, promotional, and sales tool in publishing is experiencing major growth. Magazine brands and book publishing companies are spending more of their... (click on course name to read more)		PUBB1-CE9970	$395
	Introduction to Magazine Publishing Learn step-by-step how a magazine brand works as a complete business enterprise. Begin with the importance of a focused and unique editorial concept, exploring the... (click on course name to read more)		PUBB1-CE9500	$595
	Hands-On Magazine Editing Intensive Learn to write effective magazine display copy, including cover lines, headlines, and photo captions, to attract readers and increase sales. In this two-day intensive workshop... (click on course name to read more)		PUBB1-CE9501	$395
	New Media Technology: Devices and Formats		PUBB1-CE9152	*
	Search Engine Optimization and Site Traffic		PUBB1-CE9151	*
	The Art of the App in Publishing		PUBB1-CE9301	*
	Magazine Advertising and Branding As magazines transform into media companies with multiple extensions, advertising and marketing managers must understand the importance of a full-scale branding program. Gain an understanding... (click on course name to read more)		PUBB1-CE9612	$395
	Magazine Category Close-up: Food and Travel		PUBB1-CE9516	*
	Web Tools and Platforms for Publishing Professionals		PUBB1-CE9135	*
	Beyond Google: Research Tools That Deliver		PUBB1-CE9203	*
	Introduction to Online Media		PUBB1-CE9133	*
	Research and Fact-Checking Learn fact-checking strategies that work. Examine the best research sources both on and off-line, and master how to quickly and methodically fact-check a submission. Through... (click on course name to read more)		PUBB1-CE9502	$395
	Magazine Copyediting		PUBB1-CE9520	*
	Magazine Editing Workshop		PUBB1-CE9521	*
	Magazine Intensive: Copy That Sells Writing effective magazine display copy--including cover lines, headlines, and photo captions--requires guidance and expertise. This intensive workshop is designed for magazine professionals who want to... (click on course name to read more)		PUBB1-CE9590	$395
	Inside the Business of Magazines		PUBB1-CE9580	*
	Freelance Careers in Magazine and Online Publishing A shifting economy and corporate downsizing have created more opportunities for freelancers. In addition, magazine companies and digital publishing divisions continue to outsource a wide... (click on course name to read more)		PUBB1-CE9530	$395
	New Product Development for Web and Mobile		PUBB1-CE9904	*
	How to Write and Edit for the Web Creating effective Web content to grab users' attention and keep them engaged is both an art and a necessity. In this course, taught entirely online... (click on course name to read more)		PUBB1-CE9214	$495
	Web Workshop for Print Editors		PUBB1-CE9510	*
	Blogging Workshop Interested in blogging as a business, personal statement, or for the publication of your choosing? In this course, taught entirely online at designated meeting times,... (click on course name to read more)		PUBB1-CE9960	$395
	Publishing Online: Site Planning and Management		PUBB1-CE9106	*
	Social Media: Strategies for Marketing Success User-generated content has transformed the way publishers do business. In both the book and magazine industries, social networking sites, such as Twitter, Facebook, and YouTube,... (click on course name to read more)		PUBB1-CE9200	$395
	Online Media for Magazine Professionals This course covers everything you need to know about how magazines use digital space, including effective website elements, the importance of creating community around your... (click on course name to read more)		PUBB1-CE9966	$495
	InDesign I: Foundations InDesign is a robust application so tightly integrated with Photoshop, Illustrator, and Acrobat that it gives unparalleled control and reduces production time. Students gain hands-on... (click on course name to read more)		GDES1-CE9101	$495
	Graphic Print Production: Prepress to Binding The technical stages of proofing, printing, finishing, and binding impact design and planning. Learn how to determine the most effective and cost efficient proofing methods... (click on course name to read more)		GDES1-CE9025	$495
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