CERTIFICATE IN PUBLISHING

This certificate offers a unique professional credential for those interested in beginning or furthering their careers in book, magazine, and digital publishing. Courses are taught by working publishing professionals and provide thorough overviews of the core functions of the industry, both in print and online.

Upon completion of this flexible program, students are equipped with:

• Comprehensive working knowledge of major publishing functions.
• In-depth training in a specific skill set, such as marketing, blogging, or editorial content development.
• Invaluable networking opportunities with a peer group of working adults and industry professionals.
• A highly-respected, professional credential that is recognized by the publishing industry.

This certificate is awarded to students who successfully complete five courses.

Certificate Builder

COURSE CHECK LIST			COURSE NO.	PRICE
Book Publishing Concentration (5 of these courses are required)
	Graphic Print Production: Prepress to Binding Design and planning may be shaped by the technical stages of proofing, printing, finishing, and binding. Getting an inaccurate proof can alter final results, so... (click on course name to read more)		X36.9025	$495
	InDesign: Fundamentals Get up to speed on this robust application so tightly integrated with Photoshop, Illustrator, and Acrobat that it gives unparalleled control, which saves production time.... (click on course name to read more)		X36.9101	$495
	From Writer to Reader: An Introduction to Book Publishing Follow a book through all its stages--from concept to submission by a literary agent; then on to contract negotiations and acquisition by an editor; through... (click on course name to read more)		X59.9100	$595
	Children's Book Publishing One of the most exciting, successful, and rewarding areas in publishing is children's books. For those who enter from any perspective--as writer, editor, designer, or... (click on course name to read more)		X59.9105	$595
	Publishing Online: What It Costs Building and maintaining a publishing website requires an eye to scale and carefully constructed metrics. Learn what it costs to acquire the necessary hardware, software,... (click on course name to read more)		X59.9106	$495
	Fundamentals of Copyediting Books In this practical training course, develop the editing skills you need in the world of book publishing. The course covers the varying editing requirements for... (click on course name to read more)		X59.9120	$595
	How to Be a Book Editor: An Inside Look at the Editorial Process Editors are the first and most crucial link in the publishing chain. This course provides practical information for aspiring and fledgling editors, covering topics, such... (click on course name to read more)		X59.9122	$495
	Fundamentals of Proofreading In this practical, hands-on course, students develop marketable proofreading skills as they learn proofreader's marks and basic editorial skills, explore the role of the proofreader... (click on course name to read more)		X59.9126	$495
	Book Manuscript Editing Workshop Take your conceptual and line-editing skills to the next level. In this course, you learn how to develop and sustain an author relationship, nurture and... (click on course name to read more)		X59.9129	$595
	How to Get Your Book Published: A Toolkit for Success Publishers and agents receive hundreds of proposals every month; so how can yours capture their attention? This course, which covers both fiction and nonfiction, provides... (click on course name to read more)		X59.9141	$495
	Book Publicity and Promotion Good publicity is the most effective component of any marketing plan. Learn how to create and execute powerful campaigns to support sales efforts for your... (click on course name to read more)		X59.9146	$495
	Book Marketing Strategies in Print and Online This course demonstrates how to integrate advertising, publicity, promotion, and sales activities into a marketing plan using the latest print strategies and online tactics. Topics... (click on course name to read more)		X59.9162	$495
	Legal Issues and Book Publishing: Contracts, Content, and Copyright Everyone in the book publishing industry can benefit from a basic understanding of the major legal issues publishers face daily. This course explains the standard... (click on course name to read more)		X59.9168	$595
	The Business of Book Publishing for the Non-Financial Manager An understanding of the financial issues in book publishing is essential for those who want to succeed in the business. Using the profit-and-loss statement and... (click on course name to read more)		X59.9180	$595
	The Role of the Literary Agent in Book Publishing Gain a complete introduction for a career as a literary agent or for editors, authors, and other publishing professionals who deal with literary agents on... (click on course name to read more)		X59.9186	$595
	Self-Publishing: How to Create and Sell Your Own Books Thanks to the power of the Web and print-on-demand technology, publishing your own book has become simpler and more affordable than ever. Discover how and... (click on course name to read more)		X59.9191	$395
	Freelance Opportunities in Book Publishing As publishers outsource responsibilities that were once handled in-house, opportunities abound for skilled freelancers. This class encourages you to try your hand at the most... (click on course name to read more)		X59.9192	$595
	Publishing the Graphic Novel The popularity of graphic novels has exploded in recent years, and publishing houses are discovering the lucrative possibilities of this category. This weekend intensive focuses... (click on course name to read more)		X59.9193	$425
	Social Media: Strategies for Marketing Success User-generated content has transformed the way publishers do business. In both the book and magazine industries, social networking sites like Twitter, Facebook, and YouTube have... (click on course name to read more)		X59.9200	$395
	Digital Strategies in the Book Industry New digital technology has changed the face of the book publishing industry, bringing with it new language, processes, issues, and opportunities. Learn about digital formats... (click on course name to read more)		X59.9221	$495
	Promotional Writing That Works: How to Create Great Marketing Copy in Print and Online Effective writing is essential in any industry, but never more so than in publishing, a business built on words. Learn how to write the full... (click on course name to read more)		X59.9908	$495
	Blogging Workshop Interested in blogging as a business, personal statement, or for the publication of your choosing? In this course, taught entirely online at designated meeting times,... (click on course name to read more)		X59.9960	$395
Magazine Publishing Concentration (5 of these courses are required)
	Graphic Print Production: Prepress to Binding Design and planning may be shaped by the technical stages of proofing, printing, finishing, and binding. Getting an inaccurate proof can alter final results, so... (click on course name to read more)		X36.9025	$495
	InDesign: Fundamentals Get up to speed on this robust application so tightly integrated with Photoshop, Illustrator, and Acrobat that it gives unparalleled control, which saves production time.... (click on course name to read more)		X36.9101	$495
	Publishing Online: What It Costs Building and maintaining a publishing website requires an eye to scale and carefully constructed metrics. Learn what it costs to acquire the necessary hardware, software,... (click on course name to read more)		X59.9106	$495
	Social Media: Strategies for Marketing Success User-generated content has transformed the way publishers do business. In both the book and magazine industries, social networking sites like Twitter, Facebook, and YouTube have... (click on course name to read more)		X59.9200	$395
	How to Write and Edit for the Web Creating effective Web content to grab users' attention and keep them engaged is both an art and a necessity. In this course, taught entirely online... (click on course name to read more)		X59.9214	$495
	Introduction to Magazine Publishing Learn step-by-step how a magazine brand works as a complete business enterprise. Begin with the importance of a focused and unique editorial concept, exploring the... (click on course name to read more)		X59.9500	$595
	Research and Fact Checking In this course, students learn fact-checking strategies that work. Examine the best research sources both on and off-line, and master how to quickly and methodically... (click on course name to read more)		X59.9502	$395
	Web Workshop for Print Editors As more print magazines require editors to write for the Web, it is increasingly important to understand the principles of creating effective online content. In... (click on course name to read more)		X59.9510	$395
	Magazine Copyediting Expert magazine copy editors are always in great demand. In this course, students develop copyediting expertise and increased marketability through intensive, hands-on training. Improve your... (click on course name to read more)		X59.9520	$595
	Magazine Editing Workshop This course covers the intricacies of editing different types of stories for magazine categories, emphasizing hands-on editing. Classroom work focuses on the basics of conceptualizing,... (click on course name to read more)		X59.9521	$595
	Freelance Careers in Magazine and Online Publishing The shifting economy and corporate downsizing have created more opportunities for freelancers. In addition, magazine companies and digital publishing divisions continue to outsource a wide... (click on course name to read more)		X59.9530	$395
	Brand Development: Maximizing Your Magazine's Potential		X59.9551	*
	Magazine Advertising, Sales, and Marketing: Print and Online		X59.9560	*
	Inside the Business of Magazines From budgeting for a cover shoot to creating a P&L for a Web extension, this course helps students learn about the business of magazines. Examine... (click on course name to read more)		X59.9580	$495
	Magazine Intensive: Copy That Sells Writing effective magazine display copy--including cover lines, headlines, and photo captions--requires guidance and expertise. This two-day intensive workshop is designed for magazine professionals who want... (click on course name to read more)		X59.9590	$395
	New Product Development for Web and Mobile		X59.9904	*
	Blogging Workshop Interested in blogging as a business, personal statement, or for the publication of your choosing? In this course, taught entirely online at designated meeting times,... (click on course name to read more)		X59.9960	$395
	Online Media for Magazine Professionals This course covers everything you need to know about how magazines use the digital space, including effective website components, the importance of social networking, and... (click on course name to read more)		X59.9966	$495

*Courses not available in current semester.

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