CERTIFICATE IN PUBLISHING

This certificate offers a unique professional credential for those looking to begin or further their careers in book, magazine, and digital publishing. Courses are taught by working publishing professionals and provide thorough overviews of the core functions of the industry as well as focused study on key topics such as the impacts and opportunities arising from new digital media.

Upon completion of this flexible program, students are equipped with:

• Comprehensive working knowledge of major publishing functions.
• In-depth training in a specific skill set, such as design, marketing, or editorial content development.
• The ability to establish priorities and make proactive judgments for success within this industry in transition.
• Invaluable networking opportunities with a peer group of working adults.
• A highly-respected, professional credential that is recognized by the publishing industry.

Certificate Builder

COURSE CHECK LIST			COURSE NO.	PRICE
Book Publishing Concentration (5 of these courses are required)
	From Writer to Reader: An Introduction to Book Publishing This course takes students step-by-step through the process by which an author's words become a book in the hands of a reader. Follow a book... (click on course name to read more)		X59.9100	$595
	Children's Book Publishing One of the most exciting, successful, and rewarding areas in publishing is children's books. For those who enter from any perspective--as writer, editor, designer, or... (click on course name to read more)		X59.9105	$595
	Publishing Online: What It Costs Building and maintaining a publishing website requires an eye to scale and carefully constructed metrics. Learn what it costs to acquire the necessary hardware, software,... (click on course name to read more)		X59.9106	$495
	Fundamentals of Copyediting Books Develop the editing skills you need to be successful in book publishing in this practical training course. The different editing requirements for trade, reference, and... (click on course name to read more)		X59.9120	$595
	How to Be a Book Editor: An Inside Look at the Editorial Process Editors are the first and most crucial link in the publishing chain. This course provides invaluable, practical information for aspiring and fledgling editors. Topics include... (click on course name to read more)		X59.9122	$495
	Book Manuscript Editing Workshop This course, which covers both conceptual and line editing, is designed to help take your editing skills to the next level. Learn how to develop... (click on course name to read more)		X59.9129	$595
	How to Get Your Book Published: A Toolkit for Success		X59.9141	*
	Book Publicity and Promotion		X59.9146	*
	Book Marketing in Print and Online Learn how to integrate advertising, publicity, promotion, and sales activities into a marketing plan that incorporates the latest print strategies and online tactics--including author platforms,... (click on course name to read more)		X59.9162	$495
	Legal Issues and Book Publishing: Contracts, Content, and Copyright Everyone in the book publishing industry can benefit from a basic understanding of the major legal issues publishers face daily. This course explains the standard... (click on course name to read more)		X59.9168	$595
	The Business of Book Publishing: An Introduction for the Non-Financial Manager		X59.9180	*
	The Role of the Literary Agent in Book Publishing Gain a complete introduction for a career as a literary agent or for editors, authors, and other publishing professionals who deal with literary agents on... (click on course name to read more)		X59.9186	$595
	Freelance Opportunities in Book Publishing As publishers outsource responsibilities that were once handled in-house, opportunities abound for skilled freelancers. This class encourages you to try your hand at the most... (click on course name to read more)		X59.9192	$595
	Publishing the Graphic Novel		X59.9193	*
	Social Media: Strategies for Marketing Success User-generated content has transformed the way publishers do business. In both the book and magazine industries, social networking sites, such as Twitter, Facebook, and MySpace,... (click on course name to read more)		X59.9200	$395
	Everything You Need to Know About Digital Publishing in the Book Industry: An Introduction for the Non-Techie New digital technology has changed the face of the book publishing industry, bringing with it new language, processes, issues, and opportunities. Designed for non-techies, this... (click on course name to read more)		X59.9221	$495
	Promotional Writing That Works: How to Create Great Book Marketing Copy in Print and Online		X59.9908	*
	Blogging Your Way to Profitability Initiate yourself into the world of online publishing. This course explains the structure of the blogosphere and its related businesses. Learn the difference between various... (click on course name to read more)		X59.9960	$395
Magazine Publishing Concentration (5 of these courses are required)
	Publishing Online: What It Costs Building and maintaining a publishing website requires an eye to scale and carefully constructed metrics. Learn what it costs to acquire the necessary hardware, software,... (click on course name to read more)		X59.9106	$495
	Social Media: Strategies for Marketing Success User-generated content has transformed the way publishers do business. In both the book and magazine industries, social networking sites, such as Twitter, Facebook, and MySpace,... (click on course name to read more)		X59.9200	$395
	How to Write and Edit for the Web In the current era of multiplatform publishing, creating Web content that works effectively is an art and a necessity. To be successful in this changing... (click on course name to read more)		X59.9214	$495
	Introduction to Magazine Publishing Learn step-by-step how a magazine works as a complete business enterprise. Beginning with the importance of a focused and unique editorial concept or product, explore... (click on course name to read more)		X59.9500	$595
	Web Workshop for Print Editors As more print magazines require editors to write for the Web, it is increasingly important to understand the principles of creating effective online content. In... (click on course name to read more)		X59.9510	$395
	Magazine Copyediting Expert magazine copy editors are always in great demand. Develop your copyediting expertise and increase your marketability with intensive, hands-on training. Improve your knowledge of... (click on course name to read more)		X59.9520	$595
	Magazine Editing Workshop This course covers the intricacies of editing different types of stories for magazine categories, emphasizing hands-on editing. Classroom work focuses on the basics of conceptualizing,... (click on course name to read more)		X59.9521	$595
	Freelance Opportunities in Magazine Publishing This course provides an insider's guide to pitching general interest, special interest, and trade publications; working with a magazine's line and copy editors; and dealing... (click on course name to read more)		X59.9530	$495
	Brand Development: Maximizing Your Magazine's Potential Brand extensions have recently become key elements of a magazine's survival and success. This course focuses on print publications and how circulation is grown, how... (click on course name to read more)		X59.9551	$495
	Magazine Advertising, Sales, and Marketing: Print and Online		X59.9560	*
	Inside the Business of Magazines		X59.9580	*
	Magazine Skill Set Intensive Writing magazine display copy--including cover lines, headlines, and photo captions--requires guidance and expertise. This two-day intensive workshop is designed for magazine professionals who want to... (click on course name to read more)		X59.9590	$395
	New Product Development for Web and Mobile Designed for aspiring product managers and online veterans alike, this course covers the development lifecycle for Web and mobile media products, exploring how marketing, editorial,... (click on course name to read more)		X59.9904	$595
	Blogging Your Way to Profitability Initiate yourself into the world of online publishing. This course explains the structure of the blogosphere and its related businesses. Learn the difference between various... (click on course name to read more)		X59.9960	$395
	Crossing the Digital Divide: What Print Professionals Need to Know		X59.9966	*

*Courses not available in current semester.

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