The Preston Robert Tisch Center Faculty Profiles Brochure

General Core

(Students must take all 9 courses - 27 credits)

Sports Business Strategies / Y70.1000	3
Leadership and Organizational Behavior / Y70.1010	3
Management of Sports Operations / Y70.1020	3
Sports Marketing / Y70.1030	3
Legal Issues in Sports / Y70.1040	3
Economics and Finance of Sports Industries / Y70.1050	3
Applied Methods in Sports Research (final semester) / Y70.1060	3
Advanced Special Project / Y70.1070	3
Internship I / Y70.1090	3

Concentrations

Students choose only 1 concentration, and must complete all 5 courses (15 credits)

Concentration: Marketing and Media

Consumer Behavior in Sports / Y70.2000	3
Sports Media and Public Relations / Y70.2010	3
Sports Database Marketing and Distribution Channels / Y70.2020	3
Sponsorship in Sports and Events / Y70.2030	3
Entertainment and Marketing for Major Sporting Events / Y70.2040	3

Concentration: Finance and Development

* Students may substitute a maximum of two related courses in the M.S. in Hospitality Industry Studies or M.S. in Tourism and Travel Management for two courses in his/her chosen concentration area above with the approval of his or her advisor.

Financial and Managerial Accounting for the Sports Industry / Y70.2100	3
Market Analysis and Development of Sports Facilities / Y70.2110	3
Investment Analysis of Sports Facilities / Y70.2120	3
Revenue Management in the Sports Industry / Y70.2130	3
Planning and Development of Major Sporting Events / Y70.2140	3

Electives

Advanced Topics in Sports / Y70.3000	3
Internship II / Y70.3090	0
Independent Study / Y70.3900	3

Required Not-For-Credit Courses

(Prerequisite courses)

Industry Orientation - Not-For-Credit / Y54.0001	0
Critical Thinking and Communications - Not-For-Credit / Y54.0008	0
Industry and Business Principles - Not-For-Credit / Y70.0005	0